Senior Field Marketing Manager

Brex•Seattle, WA

2d•Hybrid

About The Position

Brex is seeking a strategic, data-driven Senior Field Marketing Manager to build and lead the field marketing strategy for its Commercial segment. This role is crucial for one of Brex's largest growth opportunities. The manager will be responsible for developing the segment strategy, identifying high-potential markets and audiences, and creating integrated programs to generate new pipeline and accelerate existing opportunities. This position will act as the marketing lead for the Commercial business, collaborating closely with Sales to understand their objectives, experiment with new approaches, and establish scalable, repeatable programs. Campaign activities may encompass executive and customer events, industry programs, direct mail, digital experiences, partner activations, webinars, account-based plays, and other innovative strategies. The ideal candidate will possess strong commercial acumen and hands-on execution capabilities, be adept at analyzing pipeline and campaign performance, comfortable presenting to Sales leadership, and skilled in managing multiple campaigns and stakeholders.

Requirements

7+ years of experience in B2B field marketing, demand gen, account-based marketing, or a related role, ideally in SaaS, fintech, or another high-growth technology company.
Experience owning marketing strategy for a defined customer segment, region, industry, or sales organization.
A track record of sourcing and accelerating pipeline through integrated programs.
A strong understanding of the B2B sales cycle and the ability to translate Sales priorities into focused marketing strategies.
Fluency in marketing and pipeline metrics, including the ability to analyze campaign performance, diagnose gaps, and clearly explain results.
Strong project management and executive communication skills, with comfort juggling multiple programs in a fast-paced environment.
Willingness to travel up to 40% for events, Sales meetings, and customer programs.

Nice To Haves

Experience building a field marketing motion or entering an underdeveloped segment.
Experience marketing to companies in the Commercial or emerging mid-market segment.
Familiarity with finance, fintech, spend, payments, ERP, or procurement audiences.
Experience using Salesforce and marketing analytics platforms to assess funnel performance and campaign impact.
Experience developing a business case for additional investment or team growth based on demonstrated results.

Responsibilities

Own the field marketing strategy, annual plan, budget, and pipeline goals for the Commercial segment.
Partner with Commercial Sales leadership and set the planning rhythm across Marketing, Sales, and SDR.
Analyze account, pipeline, industry, geographic, and performance data to identify the highest-potential audiences.
Build integrated campaigns that combine in-person, digital, partner, content, direct mail, and account-based tactics.
Shape event strategy, from regional programs to targeted dinners. For larger experiences, partner with the Events team while owning the audience, objective, Sales plan, and pipeline outcome.
Test new campaign ideas, define success upfront, and turn what works into repeatable plays and documented playbooks.
Track results (pipeline, conversion, ROI) and present them to senior Marketing and Sales leaders.