Senior Field Marketing Manager

Amperity•New York, NY

3d•$110,000 - $151,000•Hybrid

About The Position

As a Senior Field Marketing Manager, you will serve as the bridge between corporate marketing strategy and field execution, bringing Amperity's campaigns, content, and customer stories to life within strategic prospect and customer accounts. Reporting to the Sr. Director of Marketing Programs, you will partner closely with Sales, Customer Success, Solutions & Campaigns and Digital Marketing to execute targeted programs that drive account engagement, create pipeline opportunities, accelerate active deals, and support customer expansion. You will be responsible for developing and executing account-focused and regional marketing programs aligned to company priorities and integrated campaigns. These programs may include executive events, customer roundtables, webinars, industry conferences, partner activations, account-based experiences, and other high-touch engagement tactics designed to strengthen relationships with key buying groups. The ideal candidate is a collaborative, highly organized marketer who thrives at the intersection of strategy and execution. You understand how to translate broader marketing initiatives into meaningful account engagement and measurable business outcomes.

Requirements

5 years of experience building and delivering of field marketing campaigns, events, executive and key account programs, and joint partner activity
Experience in B2B field and event marketing
Experience building a variety of marketing tactics including social media, webinars, email, paid digital, partner marketing
Ensure understanding of our messaging and strategy as plans evolve
Experience partnering with departments such as Sales, Business Development, and Customer Success to lead demand
Experience developing multi-channel demand generation and field marketing campaigns (digital, in-person and hybrid)
You are someone who naturally steps up and takes ownership of all aspects of a campaign or event
Operate with a people-first mindset, including all partners
History of building trust across teams
Willing to travel 30-40% to regional events
Proven project management and process improvement capabilities
Hands-on experience with tools like Marketo and CommonRoom is sought after

Responsibilities

Align Marketing Programs to Revenue Priorities: Partner with Account Executives and Customer Success Managers to understand territory priorities, target accounts, and growth opportunities. Develop account and regional marketing plans that align with company campaigns, strategic initiatives, and revenue goals. Execute programs that support pipeline generation, opportunity acceleration, customer engagement, and expansion opportunities. Identify opportunities to increase engagement among key stakeholders and buying committees within target accounts.
Execute Integrated Field Marketing Programs: Activate corporate campaigns within assigned territories and account segments through localized and account-specific programs. Execute a mix of in-person, virtual, and hybrid experiences including executive dinners, customer roundtables, webinars, industry events, partner programs, and customer engagement activities. Collaborate with Campaigns, Digital Marketing, and Solutions Marketing teams to tailor content, messaging, and experiences for target audiences. Manage event planning, logistics, vendors, budgets, and program execution from concept through follow-up.
Drive Account Engagement: Partner closely with Sales teams to increase engagement within strategic prospect and customer accounts. Develop targeted outreach and engagement programs leveraging content, events, customer stories, executive connections, and partner relationships. Support account-based marketing initiatives through coordinated field activation and personalized experiences.
Collaborate Across the Go-To-Market Organization: Serve as the primary field marketing partner for assigned sales teams. Work closely with Customer Success to support customer advocacy, retention, and expansion initiatives. Collaborate with partner teams to execute joint marketing programs and events. Provide field insights and customer feedback to Campaigns, Solutions Marketing, and leadership teams.
Measure and Optimize Performance: Track and report on program performance, account engagement, event effectiveness, influenced pipeline, and return on investment. Analyze results and make recommendations to improve future programs and investments. Maintain visibility into program outcomes and communicate results to key stakeholders.