Senior Field Marketing Manager - US

Perk • Boston, MA

2d • $127,500 - $150,000 • Hybrid

About The Position

Perk (formerly TravelPerk) is seeking a strategic and results-driven Senior Field Marketing Manager to be their first demand generation hire in North America. This role is crucial for driving regional pipeline and business growth, focusing on building regional demand for global products and bringing sales closer to customers. The ideal candidate will be a strategic operator with a blend of strategic vision, analytical skills, hands-on execution (events, ABM), and a deep understanding of the North American B2B SaaS market. The role involves developing and executing comprehensive field marketing and marketing strategies in collaboration with sales and marketing teams to achieve ambitious goals.

Requirements

• 5+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
• Proven track record of developing and executing successful field marketing strategies in North America.
• Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
• Experience building, leading and developing teams including direct and dotted line reports.
• Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.
• Strategic thinker with the ability to translate vision into actionable plans.
• “Roll your sleeves up” type work ethic - not afraid to lean in and execute.
• One team mindset - collaborating with global teams, while partnering closely with regional teams.
• Strong understanding of multi-channel marketing strategies, including digital, events, and ABM.
• Analytical mindset with a passion for metrics and data-driven decision-making.
• Excellent verbal and written communication and collaboration skills.
• Ability to thrive in a fast-paced, relentless changing, dynamic environment.
• Growth rather than fixed mindset.
• Self-motivation and proactive problem-solving skills.
• Must be based within commuting distance of our hubs.
• Resume must be in English.

Nice To Haves

• AI fluency and an AI-first approach to workflows, campaign execution, and processes.

Responsibilities

• Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.
• Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
• Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.
• Identify opportunities to optimize budget allocation and maximize ROI.
• Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
• Be AI fluent and AI first in your approach - what workflows, campaign execution, processes can we automate with AI.
• Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
• Collaborate with the integrated marketing team to localize global content strategies.
• Plan and execute high-impact industry events, conferences, and customer-focused Experiences, with a small team.
• Work with the growth marketing team on localised, targeted, conversion-focused campaigns.
• Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.
• Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.
• Be part of the extended leadership team in North America, helping influence decision making and outcomes.
• Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance.
• Maintain pipeline accountability by tracking and analyzing performance against shared objectives.
• Be open, honest and transparent about regional challenges and opportunities, immersing yourself deeply into competitive and market insights.
• Manage a small team, focused on uncovering opportunities for growth and hands on execution.
• Be known as the single voice of marketing in the region, with a primary responsibility for field marketing and pipeline generation, but a secondary responsibility of being a dot connector for all marketing activations in NAM.

Benefits

• Competitive compensation and equity ownership
• 20 vacation days
• 12 public holidays
• Three medical plans to choose from, with company contributions
• HSA when enrolling in an HDHP medical plan
• Comprehensive benefit plans covering dental, vision
• Wellhub’s gym subscription
• Life and disability policies
• Voluntary buy-up plans for additional protection
• 401(k) plan with company matching contributions
• Partner discounts on pet insurance
• Perk events, including annual summer party
• Spring Health wellbeing partner (12x therapy and 12x coaching sessions for you and loved ones)
• 12-16 weeks’ paid parental leave
• 16 paid hours per year to spend volunteering
• Up to 20 "Work from Anywhere" days per year
• Four-week, fully paid sabbatical after 5 years
• Relocation support

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed