Senior Field Marketing Manager - Consumer & Life Sciences Industries

Celonis • Raleigh, NC

12d • Hybrid

About The Position

Celonis is seeking a Senior Field Marketing Manager to drive demand generation within the Consumer & Life Sciences industries. This role acts as the 'CMO' of their industry, responsible for attracting, educating, engaging, and converting the target audience at scale. The Field Marketing Manager will collaborate with GTM leaders and global marketing teams to achieve pipeline and revenue goals. The position requires a strategic leader who can build and execute marketing programs, manage events, and leverage various marketing tactics to accelerate pipeline and increase awareness. The role emphasizes cross-functional collaboration within a dynamic marketing team focused on customer success and market growth.

Requirements

• 7+ years experience in B2B Demand Generation or Field Marketing positions.
• Degree in marketing, communications, business, or related field.
• Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline.
• Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
• Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand.
• Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines.
• Experience in Marketing Automation, Salesforce.com.
• Energetic, high performer with a willingness to take initiative and be resourceful.
• Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas.
• Excellent presentation skills and confidence in communicating with senior-level sales VPs.

Nice To Haves

• Experience marketing to the Consumer or Life Sciences industries preferred.

Responsibilities

• Build the yearly industry demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs through all contributors: account executives, business development representatives, partners, digital marketing and global programs team.
• Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals.
• Evaluate and select key industry events and roundtables for participation; owning the event strategy from creation to execution.
• Design and execute Celonis-hosted webinars and in-person events to reach prospects and customers.
• Create new programs for account-based marketing and pipeline acceleration.
• Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits.
• Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.).
• Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline.
• Work in tandem with global campaigns team to leverage and adapt global campaigns for use in Consumer and Life Sciences industry marketing.
• Work cross-functionally to create campaigns-in-a-box for Consumer and Life Sciences specific use cases that are not covered by the global campaigns team.
• Work with corporate marketing and go-to-market teams to plan and host flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen existing customer relationships.
• Enable the Consumer and Life Sciences sales, BDR and partner teams on campaigns, key messages, and marketing programs.
• Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts.
• Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI.

Benefits

• Restricted Stock Units (RSUs) and merit-based refresh grants.
• 24 weeks of fully paid leave for primary carers and 12 weeks for supporting carers.
• Unlimited PTO (in applicable regions) and generous PTO globally.
• Flexible hybrid work model.
• 70-20-10 learning framework, mentorship programs, and access to a dedicated learning platform.
• Subsidized Wellhub memberships, mental health counseling, and dedicated "Wellness Weeks".
• Paid time off to volunteer for community and environmental causes.
• Participation in annual Inclusion Days.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior