Senior Field Marketing Manager - Consumer & Life Sciences Industries

Celonis•Raleigh, NC

13d•Hybrid

About The Position

Celonis is seeking a Senior Field Marketing Manager to drive demand generation within the Consumer & Life Sciences industries. This role acts as the 'CMO' of their industry, responsible for an end-to-end view of marketing activities that attract, educate, engage, and convert the target audience. The position requires a strategic leader who can build and accelerate demand in collaboration with GTM leaders, global marketing teams, sales, and partners to achieve ambitious pipeline and revenue goals. The role emphasizes a growth mindset and offers opportunities for career development in a fast-paced, transformative environment.

Requirements

7+ years experience in B2B Demand Generation or Field Marketing positions
Degree in marketing, communications, business, or related field
Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline
Experience marketing to the Consumer or Life Sciences industries preferred
Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand
Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
Experience in Marketing Automation, Salesforce.com
Energetic, high performer with a willingness to take initiative and be resourceful
Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
Excellent presentation skills and confidence in communicating with senior-level sales VPs

Responsibilities

Build the yearly industry demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals
Evaluating and selecting key industry events and roundtables for participation; owning the event strategy from creation to execution
Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
Creating new programs for account-based marketing and pipeline acceleration
Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits
Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline
Work in tandem with global campaigns team to leverage and adapt global campaigns for use in Consumer and Life Sciences industry marketing
Work cross-functionally to create campaigns-in-a-box for Consumer and Life Sciences specific use cases that are not covered by the global campaigns team.
Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
Enable the Consumer and Life Sciences sales, BDR and partner teams on campaigns, key messages, and marketing programs
Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts
Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI