Senior Field Marketing Events Manager

Unity Technologies•Washington, DC

1d•$114,600 - $218,300•Hybrid

About The Position

We are seeking an enthusiastic and detail-oriented event professional to join our Global Events team. This AMER based role will manage the planning and execution of events, working closely with internal stakeholders from marketing, product, and sales teams to achieve goals and priorities for our Ads and Programmatic business in North America.

Requirements

8+ years of experience in field marketing, event marketing, or experiential marketing, with a strong focus on sales-aligned, pipeline-driving programs.
Proven experience working cross-functionally with Marketing, Sales, Field Marketing, Finance, Procurement, and external vendors or agencies.
Strong understanding of both ground-level execution and strategic context – able to zoom in on logistics while keeping sight of broader business and marketing goals.
Highly organized and comfortable managing multiple concurrent programs with shifting priorities.
A proactive and detail-oriented approach to problem-solving. Someone who is adaptable as deliverables and requests change mid-project.
Ability to travel 30%

Nice To Haves

Experience in the tech or ads industry
Experience working with CRM and marketing automation tools (e.g., Salesforce, Marketo) to support event follow-up and reporting.
Experience working with technology platforms such as Splash, Rainfocus, and the Google Suite

Responsibilities

Own end-to-end strategy, planning, and execution of corporate, sales, and field marketing events across the Ads and Programmatic business — trade shows, regional customer events, executive programs, and partner activations — ensuring each experience aligns with business goals and reinforces brand values.
Partner closely with Sales and Regional Marketing to support pipeline-driving and demand-generation events, adapting execution models to local market needs. Collaborate with Sales on event audience strategy, including invite lists, account prioritization, and follow-up motions.
Lead all planning and logistics, including venue sourcing and contracting, vendor and agency management, catering, transportation, A/V, and on-site execution — coordinating timelines to keep deadlines on track and stakeholders informed.
Own event registration and attendance tracking using event platforms, partnering with marketing operations to ensure accurate post-event reporting, lead flow, and ROI measurement.
Analyze qualitative and quantitative performance metrics to synthesize insights and recommend optimizations for future regional and global programs, serving as a trusted advisor who brings both big-picture perspective and executional expertise to internal partners.
Oversee event budgets for assigned programs, including purchase order creation, approvals, and reconciliation in partnership with Finance and Procurement, ensuring adherence to budgetary constraints.