Senior Field Marketing Coordinator, Northeast

Axis Communications • Chelmsford, MA

2d • $35 - $40 • Onsite

About The Position

The Senior Field Marketing Coordinator is a pivotal, strategic role within the Northeast business area. You will serve as the primary marketing lead for the region, acting as a bridge between corporate marketing strategy and localized sales execution. This position demands a candidate who can move beyond event logistics to design, manage, and optimize high-impact marketing initiatives that drive brand awareness, partner engagement, and qualified pipeline growth. This is a full-time, in-office position based in either our Chelmsford, MA or New York City office.

Requirements

• Ability to translate high-level business objectives into actionable, local marketing plans.
• A proven track record of using data to inform decisions. You don’t just track tasks; you evaluate the effectiveness of spend and optimize for results.
• Exceptional communication and interpersonal skills. You are comfortable influencing key stakeholders and navigating complex cross-functional relationships.
• A proactive problem solver who thrives in a fast-paced, time-sensitive environment. You maintain a high level of composure and professional polish under pressure.
• Advanced knowledge of CRM (e.g., Salesforce) and marketing automation platforms. You are highly skilled in tracking the customer journey from event touchpoint to sales qualified lead.
• 2–3+ years of experience in integrated marketing, field marketing, or event management; B2B technology experience is highly preferred.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A mindset of continuous improvement—always seeking ways to innovate and elevate field marketing performance.

Responsibilities

• Partner with the Area Marketing Manager and Regional Sales leadership to develop and execute a comprehensive field marketing roadmap that aligns with national business goals.
• Oversee end-to-end execution of complex events, including large-scale tradeshows, technology fairs, and exclusive partner appreciation events, ensuring each initiative is tied to clear lead-generation objectives.
• Take ownership of field marketing metrics. Conduct post-event ROI analysis, track lead attribution through CRM systems, and present quarterly performance reports to leadership to influence future budget allocations.
• Serve as the strategic point of contact for regional sales teams, local distributors, and industry associations. Lead contract negotiations with external vendors to maximize budget efficiency.
• Act as a senior brand ambassador for the Northeast, ensuring that all field marketing collateral, event experiences, and partner communications maintain strict adherence to global brand standards.
• Manage field marketing budgets with full fiscal responsibility, including invoice processing, cost accrual, and forecasting.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior