Senior Events Marketing Manager

Samsara•San Francisco, CA

1d•$86,870 - $146,000•Remote

About The Position

Samsara is seeking an experienced, strategic, and results-driven Senior Field Event Marketing Manager to join their high-performing marketing team. This role is crucial for developing and executing impactful, integrated field and event marketing programs, including hosted events, roadshows, and strategic third-party industry sponsorships. The position requires a strong understanding of B2B marketing, mastery of end-to-end event planning and logistics, and the ability to collaborate cross-functionally to achieve measurable business outcomes. This is a remote position open to candidates residing in the US.

Requirements

6+ years of relevant experience in field or event marketing, product marketing, project or program management
3+ years of relevant experience working with B2B high-tech products/solutions.
Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline.
Skilled at building strong relationships with cross-functional internal teams and external partner stakeholders, with the ability to work across all levels of an organization.
Outstanding business judgment and a deep love for data-based decision-making & experimentation; proficient using a CRM or Marketing Automation platform.
Strong written and verbal communication.
This is a remote position open to candidates based in the United States.
Travel up to 40% of the time.

Nice To Haves

3+ years of experience marketing to the industries Samsara serves (e.g., Transportation, Construction, Manufacturing, Field Services).
Self-motivated and results-driven, with the ability to think strategically and execute tactically.
Passion for results, measurement and optimization to continuously drive ROI.
Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines.

Responsibilities

Own the strategy, planning, execution, and success of the events channel for the Transportation and Warehousing vertical.
Execute end-to-end event program management and logistics from initial planning to post-event program follow up, including vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, KPI measurement, and maintenance of all event assets.
Manage event budget forecast and reporting, evaluate and communicate results against goals, and generate learnings for improvement.
Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and communicate insights.
Own project management tools, documentation, event calendar, and processes used for managing event marketing programs & tradeshows.
Support Private Sector sales teams and customers at Samsara’s annual customer user conference, Beyond.
Bring energy, creativity, and new ideas to build a successful event program.
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.