Senior Event Specialist

nemetschek

16d • $91,600 - $114,500

About The Position

At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe and improve the lives of design and construction professionals everywhere. As the Senior Event Specialist, you will plan and execute strategic events at Bluebeam, including internal events, virtual events and third-party industry events. This role will report to the Senior Manager of Global Events and is an opportunity to plan and execute impactful events in the AEC industry including our customer conference. You will formulate an event strategy, negotiate Bluebeam’s presence at the events, and own execution of the event. You will drive demand generation goals by participating in events that will create leads, and, more importantly, pipeline, with positive ROI. The ideal candidate is versatile, detail-oriented, creative and embraces hard work. You are a strategic thinker who sees how individual initiatives contribute to the bigger picture and support company objectives. You thrive in fast-paced environments and excel at managing multiple projects. Your strong interpersonal skills enable you to build effective relationships across teams and levels. You are data-driven, using insights to measure program effectiveness and refine strategies. You hold yourself and others accountable for consistently delivering on commitments. You have a positive outlook, a can-do attitude and can generate excitement for new initiatives. You are creative, eager to learn, adaptable, culturally aware and comfortable with ambiguity.

Requirements

• Bachelor’s Degree in Marketing or related field, preferably with a background in Marketing, Business, Communications or related field.
• 5+ years of full-time marketing experience, primarily in an event marketing role
• Analytical mind with strong business acumen and the ability to understand tradeoffs and ROI of program spend
• Strong creative skills to create “wow” moments through events and creative event marketing
• Ability to think strategically
• Self-starter with the ability to work independently and get things done
• Top-notch project management skills, budget management, and attention to detail
• Proven success collaborating with sales teams to execute programs that drive measurable business growth
• Data-driven approach to track and adjust program strategies
• Strong written and verbal communication skills
• Knowledge of multi-channel marketing approaches to create end-to-end promotional plans
• Experience in budget management, forecasting, and maintaining spending limits
• Comfortable learning new technology and adopting processes. After all, we are a software company
• Willingness to travel 30% - 40%

Nice To Haves

• AEC industry experience
• Experience with the follow software platforms: ON24, Cvent, Asana, Salesforce, Marketo

Responsibilities

• Work as an individual contributor to successfully execute 10-12 events annually, end-to-end
• Become a strategic partner to the sales organization, including them in the planning and promotion process, and working with them to help uncover new prospects and accelerate existing deals during these events.
• Aid in general global event logistics including, but not limited to: ordering booth materials, show services, restocking of event materials as needed, and managing the shipping/receiving of marketing materials to and from conferences.
• Manage the event lead flow including the curation of pre-event attendee lists, post-event attendee list formatting, and managing lead uploads with marketing ops in a timely manner
• Monitor and analyze event marketing results, following up with the sales teams regularly and providing detailed reports on performance.
• Support team on initiating research and evaluation of event sponsorships
• Maintain vendor relationships and conduct venue research as needed
• Support the team with event budget management, ensuring the actuals are updated in both our budget tracker
• Identify, create, organize, and manage Bluebeam branded and third party webinars, and other activities in collaboration with third-party associations
• Track and analyze the effectiveness of marketing programs utilizing marketing technology systems and tools
• Manage the forecasting and budgeting for your activities
• Lead special projects to support team and company goals as needed

Benefits

• Competitive compensation and benefits package
• Fully vested 401K right from the day you start
• Generous PTO, including sick/mental health & volunteer days
• Free & unlimited access to BetterUp Care, a well-being platform
• Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
• Opportunity for continuous professional development
• Free & unlimited access to LinkedIn Learning
• Up to $5K annual education reimbursement (after 1 year tenure)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior