Senior Event Administrator

Salesforce•Chicago, IL

About The Position

Salesforce is seeking a collaborative, detail-oriented professional to support the logistics and operations of our internal executive events, as well as the demand generation workstream of our customer-facing executive events. This team plays a critical role in driving pipeline and deepening relationships with executive customers and prospects through curated, high-touch experiences. We are looking for an operations-focused professional who excels at cross-functional collaboration, balances resources effectively, and thrives in a fast-paced environment managing multiple concurrent programs. This role is responsible for executing internal event logistics with precision, ensuring seamless coordination across workstreams, and supporting our audience acquisition efforts for our executive event programs.

Requirements

3+ years of event marketing experience in a fast-paced environment
Strong organizational skills and attention to detail
Top-notch organizational skills and time management skills, ability to manage complex tasks quickly and simultaneously
Ability to work effectively in a team environment.
Strong problem-solving and creative thinking skills.
BS or BA related degree, or equivalent experience
Ability to travel as needed

Nice To Haves

Experience using Salesforce and Slack preferred
Experience in project management and event coordination is a plus

Responsibilities

Plan and execute high-impact internal events that foster alignment, enablement, and connection across the company.
Work cross-functionally with over a dozen internal teams to activate their workstreams and ensure they are meeting key milestones and deadlines.
Support various workstreams including space allocation, creative deliverables, attendee nominations, guest speakers & VIP management, transportation, catering, and evening receptions.
Manage end-to-end demand generation campaigns for Executive Summit programs across multiple events (Dreamforce, World Tour, etc.)
Monitor and report on registration metrics, conversion rates, and progress to goals
Track outstanding invites, RSVP status, and follow-up requirements
Coordinate invitation waves and manage send calendars
Communicate nomination criteria, allocations, deadlines and updates to field teams
Review and process customer nominations against program criteria
Manage nomination campaign statuses
Recommend optimizations to improve registration conversion