Senior Engineering Manager, Product Growth (Hybrid)

Homebase•Toronto, ON

12d•CA$222,300 - CA$261,500•Hybrid

About The Position

Homebase is at an inflection point, accelerating ARR growth 50%+ year-over-year, with the Growth team at the center of it. This role involves building AI-powered acquisition, activation, and retention loops to help more small businesses find and succeed with Homebase. As the Senior Engineering Manager for Product Growth, you will be the Engineering counterpart to the Director of Product Growth, owning the full funnel from first click to paid customer to expanding account. You will lead the Engineering team building systems that drive top-of-funnel conversion, product-led growth (PLG) motions, onboarding personalization, and lifecycle retention at velocity. This is a growth engine role focused on shipping high-impact experiments at speed, scaling what works, and cutting what doesn't, in deep partnership with Product, Design, Data, and Marketing.

Requirements

8+ years of software engineering experience, including 4+ years managing engineering teams.
Track record leading growth, platform, or product engineering in a fast-paced SaaS or consumer tech environment.
Robust fluency in growth engineering concepts: funnel analytics, A/B testing infrastructure, activation and retention mechanics, PLG motions.
Strong data instincts—ability to read funnels, understand cohorts, and instrument features for learning.
Experience building with or integrating AI/ML features into product surfaces (recommendations, personalization, automation).
AI fluency: Actively use AI tools to accelerate work, coach teams to do the same, and have opinions on when AI-powered features genuinely move the needle for users.
Excellent cross-functional communication skills, comfortable in product strategy sessions and technical design reviews.

Nice To Haves

Experience with PLG motions in B2B SaaS (self-serve funnels, freemium conversion, product-led sales handoffs).
Familiarity with small business or hourly workforce products.
Experience with mobile-first growth surfaces (iOS/Android onboarding, push, in-app engagement).

Responsibilities

Own Growth engineering end-to-end, leading a team of engineers building the acquisition funnel, onboarding flows, PLG loops, and retention systems that drive Homebase's core revenue metrics.
Partner with the Director of Product Growth and Growth Design leadership, bringing engineering velocity, technical strategy, and architectural judgment to growth initiatives.
Drive experimentation at scale by building systems and culture for high-cadence A/B tests, rigorous measurement, and fast production deployment of learnings.
Accelerate AI-powered growth by leading engineering for AI-driven personalization, onboarding intelligence, and agentic features to reduce friction and increase conversion.
Hire, grow, and retain great engineers, building a high-performing, high-trust team and coaching for craft, AI fluency, and impact.
Set the technical bar by making architectural decisions that enable speed now without creating future debt.
Operate with urgency by removing blockers, making clear decisions, and keeping the team focused on key priorities.