Senior eMarketing Specialist – Paid Media

Fanatics Commerce•San Mateo, CA

4d•$96,250 - $120,000•Hybrid

About The Position

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's iconic sports properties. At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset. As we continue to scale our global platform, the Senior eMarketing Specialist will play a critical role in accelerating paid media performance for Fanatics Authentic's collectibles and memorabilia business. ROLE OVERVIEW The Senior eMarketing Specialist will drive digital marketing across paid search, shopping, social, and Amazon channels in direct support of Fanatics Authentic, a fast-growing, high-visibility collectibles and memorabilia business closely tied to product drops, athlete demand, and real-time sports moments. This is a hands-on, campaign-ownership role requiring deep in-platform expertise, strong analytical capability, and the agility to optimize spend quickly in response to launches and live sports events. The Senior eMarketing Specialist delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Requirements

3+ years of hands-on experience running paid media campaigns, with direct ownership of campaign setup, optimization, and budget management — not limited to reporting or coordination.
Demonstrated in-platform experience across Google Ads (Search, Shopping, PMAX), Amazon Ads, and paid social platforms such as Meta.
Strong command of core performance metrics including ROAS, CPA, CVR, and revenue impact, with the ability to use these metrics to drive real-time decisions.
Proven ability to manage spend across multiple channels simultaneously, reallocating budget quickly in response to performance data and shifting business priorities.
Comfort operating in a fast-paced, event-driven environment where campaigns require quick adjustments tied to product launches, drops, and live sports moments.
Strong analytical mindset with the ability to work with large data sets, identify trends, and translate findings into clear, actionable recommendations.

Nice To Haves

experience in ecommerce or DTC environments
exposure to YouTube or additional paid channels
familiarity with SQL or deeper data analysis tools
genuine interest in sports, memorabilia, and fan culture

Responsibilities

Collaborate cross-functionally with product, analytics, and creative teams to align campaign execution with business priorities and product launch calendars.
Partner with internal stakeholders to translate business goals for Fanatics Authentic into clear paid media strategies and channel-level plans.
Contribute to a team culture of shared learning by documenting test results, surfacing insights, and helping elevate collective capability across the digital marketing team.
Develop and execute campaigns that connect fans with the collectibles and memorabilia they care about most, especially around high-demand product drops and marquee sports moments.
Ensure campaign creative, targeting, and messaging are relevant and compelling to the fan audiences most likely to engage with Fanatics Authentic products.
Monitor campaign performance in real time and make rapid adjustments to maximize fan reach and conversion during limited-release and time-sensitive events.
Translate performance data into clear, actionable insights that improve how the business delivers value to fans across digital touchpoints.
Introduce new approaches to paid media within the collectibles and memorabilia category, identifying opportunities to expand channel presence and improve existing processes.
Design and execute structured tests across creative, targeting, bidding strategies, and campaign architecture to surface scalable improvements.
Identify underperforming areas of spend and develop data-driven recommendations to reallocate budget toward higher-return opportunities.
Bring forward innovative ideas that help evolve how paid media operates across the Fanatics Commerce business.
Own paid campaigns end-to-end across Google (Search, Shopping, PMAX), Meta, Amazon, and additional channels — including setup, optimization, and budget management.
Manage budget allocation and spend pacing based on performance signals, product priorities, and key sports and cultural events.
Maintain campaign readiness ahead of product launches and drops, ensuring flawless execution under tight timelines and shifting priorities.
Operate with a strong attention to detail and a continuous improvement mindset, consistently turning data into decisions that drive measurable business outcomes.
Apply AI and technology to improve efficiency, quality, and outcomes.
Use data and digital tools to inform decisions and enhance performance.
Demonstrate curiosity and adaptability in adopting new technologies and ways of working.
Contribute to a culture of innovation and continuous improvement.