Senior Email Marketing Automation Specialist

Security Benefit Business Services / Everly Life•Topeka, KS

1d•Hybrid

About The Position

As a Senior Email Marketing Automation Specialist, you will be a key member of the Digital Marketing team, supporting company strategy by building, deploying, and optimizing automated email campaigns and customer journeys to key audiences. This role owns campaign workflows, marketing automation platform administration, and performance reporting. The Email Marketing Automation Specialist reports to the Manager, Digital Engagement and works in close partnership with Marketing Operations, Marketing Account Managers, Salesforce administration, and IT. The Senior Email Marketing Automation Specialist position reports to the Manager Digital Engagement and can be based out of our office in Topeka or Overland Park, Kansas. We work a hybrid schedule, offering flexibility to work both remotely and on-site.

Requirements

Bachelor’s degree in Business, Marketing, Operations, or related field
5+ years of marketing campaign experience preferred
Hands-on experience with a marketing automation platform (Salesforce Account Engagement/Pardot preferred) and email design tools (Beefree or similar)
Familiarity with CRM systems or databases (i.e., Salesforce)
Working knowledge of HTML/CSS for email template development and troubleshooting
Exceptional attention to detail, process, and quality
Comfortable interpreting campaign analytics and translating data into actionable recommendations
Self-learner who adapts quickly to new software and platform updates
Excellent organizational skills with the ability to prioritize and manage multiple projects in a fast-paced environment with changing needs
Strong verbal and written communication skills
Professional demeanor and a collaborative, solutions-oriented attitude

Nice To Haves

Inbound and outbound marketing expertise a plus

Responsibilities

Build and deploy multi-touch email marketing campaigns and automated journeys across key audiences.
Design and manage lead nurturing programs, drip campaigns, and triggered/behavioral email journeys that guide prospects and clients through the funnel.
Partner with Marketing Account Managers to build and maintain the communication calendar, ensuring campaigns align with broader marketing and product initiatives.
Configure CRM elements (Salesforce) needed to support campaign setup, ensuring accurate lead routing, scoring, and field mapping between Account Engagement and Salesforce.
Partner with Marketing Operations and Salesforce administration to troubleshoot data flow issues and maintain clean, reliable lead records.
Track, analyze, and report on campaign performance (open/click rates, conversion, engagement, list health) and translate findings into clear recommendations for stakeholders.
Run A/B and multivariate tests on subject lines, content, and send times to continuously improve engagement and conversion.
Monitor deliverability and sender reputation, and apply best practices to maintain list hygiene and compliance with CAN-SPAM, CASL, and other applicable regulations.
Work with internal partners to acquire and validate list and data selections for targeted segmentation.
Ensure proper tracking, version control, and storage of campaign assets and templates.
Manage end-to-end campaign execution — segmentation, list management, lead management, and data analytics — in partnership with Marketing Account Managers.

Benefits

Competitive salary and annual incentive bonuses
33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance)
Paid parental leave after 90 days of service
Comprehensive medical, dental & vision insurance
401(k) with company match, plus Profit Sharing & Savings Plan
Short- and Long-Term Disability Insurance
Flexible Spending Accounts for medical and dependent care
Life Insurance
Educational assistance
Associate assistance programs