Senior eCommerce Specialist

Scale Media•Burbank, CA

2d•$90,000 - $110,000•Remote

About The Position

Scale Media is seeking a senior eCommerce professional to own experimentation, website performance, analytics, and continuous improvement across its eCommerce website. The role combines data, user experience, technical understanding, and testing methodologies to produce measurable revenue growth and a strong customer experience. The position leads the experimentation roadmap from planning through execution and collaborates across teams to deliver web initiatives that support business growth. The role partners with UX/design, content, product marketing, acquisition, development, analytics, brand, and marketing teams to improve the digital experience. It also presents test results, performance insights, and strategic recommendations to senior leadership and promotes a test-and-learn culture.

Requirements

5–7+ years of experience in conversion rate optimization, eCommerce optimization, web analytics, or growth-focused digital roles.
Hands-on expertise with A/B and multivariate testing tools such as Optimizely, Adobe Target, or VWO.
Advanced understanding of GA4, GTM, attribution, heatmaps, and behavioral analytics tools.
Strong analytical skills, including interpreting funnel data, validating tests, and modeling revenue outcomes.
At least 2 years of Shopify expertise.
Understanding of UX, usability principles, visual hierarchy, and user behavior patterns.
Motivation, proactive drive, and passion for building strong digital experiences and achieving measurable results.
Goal-oriented mindset with ownership, accountability, and urgency to deliver impact.
Excellent communication skills, including the ability to influence cross-functionally and present to leadership.

Responsibilities

Build and lead an experimentation program across landing pages, product detail pages, cart, checkout, and post-purchase funnels.
Develop test hypotheses; manage A/B and multivariate experiments; and analyze results using statistical rigor.
Translate insights into recommendations, next steps, and future test iterations.
Maintain a prioritized conversion rate optimization roadmap aligned with business goals and revenue impact.
Own funnel analytics and performance dashboards, partnering with analytics teams to support accurate tracking and reporting.
Use analytics and behavioral tools to identify friction points and opportunities.
Quantify test impact through analysis, statistical validation, and return-on-investment modeling.
Assess customer behavior to inform user experience and content decisions.
Partner with UX/design, content, product marketing, acquisition, and development teams to execute website updates and improvements.
Ensure enhancements follow usability, accessibility, and mobile-first performance best practices.
Conduct quality assurance using device and browser testing tools to check experiences across environments.
Collaborate with brand, UX, development, and marketing teams to unify the digital experience and support major initiatives.
Present test results, performance insights, and strategic recommendations to senior leadership.
Advocate for a test-and-learn culture across the organization.