Senior eCommerce Marketing Specialist
About The Position
Brownells is looking for a Senior eCommerce Marketing Specialist to help deliver accurate, engaging, and high-performing digital shopping experiences for our customers. You’ll bring products, promotions, and content to life for a highly engaged customer base within the firearms and outdoor industry. This is a hands-on senior individual contributor role in eCommerce site operations for someone who enjoys turning marketing and merchandising priorities into customer-ready eCommerce experiences. You’ll work across the Brownells website, building and publishing content, executing promotions and product launches, performing detailed QA, and continuously improving how customers discover, shop, and purchase our products.
Requirements
- Bachelor’s degree in marketing, business, merchandising, advertising, communications, or related field, or equivalent relevant experience
- 3+ years of experience in eCommerce, digital marketing, site operations, digital merchandising, content management, or a closely related discipline
- Hands-on experience working within an eCommerce platform and CMS
- Experience with product catalogs, PDPs, category structures, navigation, and digital merchandising
- Hands-on experience configuring and validating eCommerce promotions
- Strong understanding of eCommerce site operations, customer experience, conversion, and QA best practices
- Strong project management, analytical, communication, and attention-to-detail skills with the ability to manage multiple priorities and collaborate cross-functionally
- Comfort using AI-powered tools to improve workflows and operational efficiency
Nice To Haves
- eCommerce, retail, or large product-catalog environments
- Military, law enforcement, tactical, outdoor, workwear, performance apparel, or adjacent consumer markets
- Headless or composable eCommerce environments
- A/B testing, conversion rate optimization, or eCommerce experimentation
- Major product launches, seasonal events, or complex promotional campaigns
- PIM, DAM, personalization, or other eCommerce technology platforms
Responsibilities
- Execute day-to-day eCommerce site operations, keeping the website accurate, current, customer-ready, and aligned with marketing and merchandising priorities
- Build, QA, publish, and maintain category pages, landing pages, product detail pages (PDPs), navigation, content modules, and promotional messaging using the CMS
- Build and evolve page layouts using data and eCommerce best practices to improve content hierarchy, visual flow, and calls to action
- Configure and validate discounts, bundles, gifts with purchase, free shipping offers, and other promotions
- Execute product launches, seasonal campaigns, promotions, and merchandising updates from setup through go-live
- Coordinate launch timelines and dependencies to ensure content, creative, product information, promotions, and technical components are ready
- Perform comprehensive site QA across functionality, pricing, promotions, content, navigation, product availability, checkout, devices, and browsers
- Monitor site health, analyze performance, and identify opportunities to improve customer experience, conversion, and operational efficiency
Benefits
- medical, dental and vision coverage
- a 5% 401(k) match
- paid time off
- paid holidays
- exclusive employee discounts
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What This Job Offers
Job Type
Full-time
Career Level
Senior
