Senior Director, Ecommerce Marketing
About The Position
At Torani, we've been transforming the beverage experience for customers and consumers around the globe, for more than 100 years - and we're just getting started! As Ecommerce continues to be a strategic growth engine for our business, we're seeking a bold, innovative leader who is excited to elevate our digital presence and help take our Ecommerce business to its next stage of growth. As we rapidly advance towards our vision of becoming a $1 billion brand, there's never been a better time to join our team and make a lasting impact. You are a strategic Ecommerce leader who is energized by growth, innovation, and creating memorable consumer experiences. You excel at building strong teams, fostering collaboration, and delivering results across digital channels. You're looking for a place where your leadership can make a real difference and your ideas can shape what's next. If you're excited by that opportunity, we'd love to hear from you. At Torani, we flavor more than just drinks – we flavor lives. We’re a Certified B Corporation committed to shared success, and that means everyone here plays a meaningful role. You’ll be empowered to grow, try new things, and help others thrive.
Requirements
- Bachelor’s degree in business, Marketing, Digital Commerce, or a related field, with a demonstrated commitment to ongoing learning in Ecommerce and digital marketing.
- Approximately 15+ years of progressive marketing and Ecommerce experience, including at least 5 years of managing an Ecommerce business and scaling Amazon, Marketplace, and DTC businesses.
- Successful people leader with experience building, coaching, and developing high-performing teams, while fostering strong cross-functional partnerships and managing external agencies, retail media networks and strategic partners.
- Proven track record of delivering revenue, profit, and growth through effective Ecommerce strategies, performance marketing, SEO, segmentation, personalization, and consumer-centric business plans.
- Demonstrated success managing multi-million-dollar Ecommerce P&Ls, budgets, retail media investments, Amazon 3PL, 3P reseller relationships, and brand protection initiatives.
- Experience developing and executing enterprise-wide strategies and leading complex digital marketing initiatives that drive business results across multiple functions and stakeholders.
- Deep knowledge of Ecommerce channels (DTC, B2C, and B2B) and familiarity with CRM and analytics platforms such as Salesforce, Pardot, Marketo, Google Analytics, Tableau, Shopify Plus, Salesforce Commerce Cloud, and Adobe Commerce.
Nice To Haves
- CPG, food & beverage experience preferred.
Responsibilities
- Setting the vision and leading the execution of bold, multi-year Ecommerce strategies in close collaboration with Sales.
- Developing integrated omni-channel plans that connect digital marketing, brand marketing, and customer facing initiatives.
- Defining how the organization continues to evolve Ecommerce.
- Owning the end-to-end (E2E) experience, revenue, profit, and market share goals for the Ecommerce business.
- Balancing strategic thinking with operational excellence leveraging strong P&L management, accurate forecasting and thoughtful investment decisions.
- Creating smarter, more effective digital experiences through personalization, SEO, audience segmentation, leveraging MarTech capabilities, and data-driven optimization.
- Identifying consumer trends and uncovering marketplace opportunities to maintain a competitive edge.
- Building talent, developing future leaders, and fostering an environment where curiosity, collaboration, and continuous learning is celebrated.
- Serving as the go-to resource and center of excellence for all things Ecommerce.
- Elevating the digital capabilities of the entire organization.
- Bringing internal teams, agency partners, brokers, and other key stakeholders together around a shared vision and common goals.
- Creating alignment and driving seamless execution of high-impact initiatives through trust, collaboration, and influence.
- Shaping environments where people are motivated, connected, and can enjoy the process – not just the outcomes.
Benefits
- Employee Stock Ownership Plan (ESOP)
- Profit Sharing
- Annual bonus
- 401(k) company match
- Opportunities to build new skills, work with new technologies, and take on new challenges
- 100% of medical, dental, and vision premiums covered
- Company Day and cultural heritage celebrations
- Team lunches and milestone celebrations
- Unlimited Italian sodas, flavored lattes, and opportunities to taste products
- Competitive pay
- Paid time off
- Comprehensive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Director
