Senior Ecommerce Manager | LGM

ASM Global•Indianapolis, IN

1d•Remote

About The Position

Legends Global is seeking an experienced and analytical Senior Ecommerce Manager to lead the day-to-day operations of official ecommerce websites for their International Retail Partners, Clubs, and Events. The primary objective is to deliver profitable websites by focusing on strong user journeys and tailored customer experiences for each partner. This role involves driving continuous improvements to increase customer engagement and optimize the conversion funnel, requiring strong collaboration skills to achieve results on well-known ecommerce platforms. The manager will have total ownership of the website, optimizing and trading to maximize conversion and revenue, and will be responsible for all website content, ensuring timely updates and maintenance. They will also be an influential voice in trading decisions, marketing campaigns, and content direction, collaborating with internal and external stakeholders.

Requirements

Minimum 5 years' ecommerce operations experience managing multiple retail websites (preferably Shopify), within sports, entertainment, or licensed goods industries
Bachelor's degree or equivalent combination of education and related experience
Proficiency with Shopify and advanced analytics platforms; deep understanding of shopping cart optimization and customer funnel analysis
Proven ability to lead product and merchandising decisions by quantifying bottom-line impact across stakeholders
Excellent cross-functional leadership skills; ability to influence and align internal and external partners at all levels on data-driven strategy
Strong written and oral communication; detail-oriented, organized project manager capable of handling multiple concurrent workstreams
Familiarity with UX methodology and website management platforms
Excellent communicator (written and oral) with strong project management and organizational skills and Microsoft Office (Word, Excel, PowerPoint)
Must be available to work occasional extended hours such as nights, weekends, and holidays as business needs require and in a team environment with internal and external stakeholders across many international platforms and countries; travel up to 10%

Responsibilities

Oversee the overall success of partner ecommerce websites
Meet with partners regularly, manage the overall partner relationship, and execute on ad hoc requests
Influence buying, stock management, and merchandising decisions through analytics expertise
Consistently improve the customer journey and optimize the conversion rate throughout partner websites through close collaboration with the design and development teams
Maximize revenue through diligent management of the products/categories/campaigns across the partner websites
Serve as the voice of the partner internally; understand and maintain brand integrity
Lead product stakeholders to develop accurate and clear photography and copy details of each product to maximize conversion
Ensure that the website layout and content is consistent, conforms with the brand and style guidelines of our Partners/Clubs/Events, and aligns with industry best practices
Obtain necessary approvals both internally and through the necessary partners
Monitor performance of the websites and report through development and refinement of KPIs
Manage website optimization plans, audience targeting, online use case formulation and execution
Support the performance marketing team in efforts such as PPC, SEO, Display, Affiliates, and push; ensure that campaigns are formulated and delivered in accordance with partner objectives
Validate testing of new changes before live implementation
Other duties and projects assigned and directed by the Ecommerce Trading Director