Senior Director, US Patient Activation & Experience – Admilparant (Pulmonology)

Bristol Myers Squibb • Princeton, NJ

12d • Hybrid

About The Position

We are seeking an experienced, enterprise‑minded patient leader to shape and lead patient activation, patient experience, and patient‑facing engagement for admilparant, a foundational asset establishing BMS in the pulmonology therapeutic area. Unlike traditional US Patient Marketing roles, this position goes significantly beyond campaign execution. It requires strategic judgment, cross‑enterprise leadership, and external credibility to define how BMS engages patients, caregivers, and advocacy communities in Idiopathic Pulmonary Fibrosis (IPF) and Progressive Pulmonary Fibrosis (PPF)—a new therapeutic area for the company with high unmet need and significant emotional and patient burden. This Senior Director will act as the single point of accountability for the patient voice in the US, integrating patient marketing, patient experience design, and corporate patient‑facing communications to ensure a credible, consistent, and trusted engagement model from launch forward.

Requirements

• Bachelor’s degree required
• 10+ years of experience in patient marketing, consumer engagement, patient experience; prior launch experience preferred
• Demonstrated leadership in specialty, rare disease, oncology, immunology, or similar high‑complexity therapeutic areas
• Proven ability to lead cross‑enterprise, cross‑functional initiatives with senior‑level influence
• Experience shaping patient experience models or engagement strategies, not just campaigns
• Strong executive maturity, judgment, and comfort operating in ambiguity
• Track record of building external credibility with patient and advocacy stakeholders
• Ability to balance empathy‑driven patient engagement with disciplined commercialization
• Strong executive presence with ability to communicate patient strategy, launch readiness and contribute to performance update presentations to Senior Leadership teams
• Ability to rapidly adapt and execute plans in fast-paced environment
• Willing to travel up to 25%

Responsibilities

• Define and lead the US patient activation strategy for admilparant across IPF and PPF, ensuring patient engagement efforts are insight‑driven, disease‑appropriate, and aligned with brand objectives
• Support go-to-market (GTM) strategy for IPF and PPF activations – ensuring strategic choices and execution plan align to key, actionable inflection points in patient journey
• Design and implement the end‑to‑end patient experience, with explicit consideration of caregiver and care‑partner needs
• Establish the patient engagement philosophy and operating model for admilparant, identifying best practices from relevant ILD or rare disease analogs, creating standards, principles, and ways of working in partnership with MLR, advocacy, HCP marketing, PASS and Market access
• Lead US patient marketing strategy and execution, including patient education, awareness initiatives, and experience‑based engagement, ensuring integration across channels and touchpoints.
• Serve as the senior US point of contact for patient advocacy engagement, partnering closely with Medical, Corporate Affairs, and Advocacy teams to ensure authentic, compliant, and value‑adding collaboration with patient organizations.
• Guide and align with Corporate Communications on patient‑facing narratives in IPF and PPF, ensuring external communications reinforce trust, clarity, and consistency with brand and medical strategy.
• Partner with HCP Marketing, Sales, Medical Affairs, Market Access, Patient Services, and Launch Excellence to ensure the patient strategy is fully integrated and reflected in US launch readiness and execution.
• Act as a strategic thought partner to the US Brand Lead and leadership team, identifying patient‑centric risks and opportunities early and shaping enterprise‑level decisions accordingly.
• Build the patient marketing team for the admilparant launch, attracting, retaining and developing top talent
• Build and lead a high‑performing team and agency ecosystem that models patient‑first thinking, strong judgment, and disciplined execution.
• Represent BMS as a credible patient‑centric leader in relevant external forums, partnerships, and disease‑area discussions as appropriate.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
• All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior