Senior Director, US Marketing - Ottava

Johnson & Johnson Innovative Medicine • Santa Clara, CA

6d • $205,000 - $353,050 • Onsite

About The Position

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. The Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. OTTAVA is Johnson & Johnson’s first soft‑tissue surgical robotics platform, entering a highly competitive market with a compressed launch and scale curve. Success in the US will be determined by how effectively product value is localized, evidenced, and activated across diverse customer segments, not just by upstream product innovation. The Senior Director, US Marketing – OTTAVA is the downstream owner of US‑specific product marketing, clinical marketing, CoE site management and field marketing. This leader serves as the primary downstream interface to Global Product Management, Corporate Communications and Branding, while partnering closely with Sales Teams, Customer Success, Professional Education, Sales Enablement and Commercial Operations. The Senior Director, Marketing will support the development/execution/delivery of all OTTAVA US Marketing strategies, business plans, and all aspects of commercial execution. These strategies will include customer & market insights, branding, market segmentation, product positioning, channel strategies, and building the clinical marketing team to manage KOL development. This will be critical in order to deliver forecasted procedural volume-based goals on a national level. This role requires a forward-thinking, strategic leader who will lead a team that challenges the status quo in the dynamic and disruptive field of medical robotics.

Requirements

• Bachelor’s degree required; MBA or advanced degree strongly preferred.
• 12+ years of experience in product marketing, downstream product management, or commercial marketing in MedTech or complex healthcare markets.
• Demonstrated success localizing global products into compelling market‑specific value propositions.
• Strong clinical marketing and KOL engagement experience.
• Ability to synthesize clinical, economic, and operational inputs into cohesive value narratives.
• Experienced in leading teams and launching products in large matrixed organizations.
• Track record in launching complex capital equipment, or robotic platforms and surgery procedural marketing.

Nice To Haves

• Experience operating in launch‑phase or high‑growth businesses.
• Strong executive communication and cross‑functional leadership skills.

Responsibilities

• Own downstream product management and product marketing for the US market, with clear accountability for localizing the OTTAVA value proposition across clinical, economic, and operational dimensions keeping different US stakeholders in mind.
• Translate global product strategy, roadmap, and evidence into US‑specific value narratives that reflect local clinical practice patterns, customer economics, and buying dynamics.
• Define how OTTAVA’s value is articulated to different US stakeholders (surgeons, hospital leadership, administrators) across the customer lifecycle.
• Serve as the primary US voice into Global Product Management and Global Marketing to ensure downstream insights, customer needs, and adoption realities inform global priorities.
• Lead US clinical marketing strategy focused on converting evidence and real‑world experience into credible downstream value messaging.
• Engage KOLs, early adopters, and clinical experts to generate insights, advocacy, and substantiation aligned to US market needs.
• Conduct structured clinical and market insight gathering (procedure mix, workflow impact, utilization drivers, competitive context) to inform value proposition evolution.
• Ensure clinical insights are consistently translated into downstream marketing content and fed back into global product and marketing teams.
• Own the downstream strategy for US customer references and Centers of Excellence, with a focus on commercial credibility and proof of value.
• Define criteria for CoE selection aligned to strategic segments, scalability, and peer influence.
• Translate CoE experience into repeatable downstream assets (case studies, testimonials, customer stories, executive narratives).
• Maintain senior clinical and administrative relationships at reference sites to support advocacy, site visits, and peer‑to‑peer influence.
• Build and own a Marketing Plan.
• Define value frameworks, narratives, and content direction that downstream execution teams (Sales Enablement, Field Marketing, CommEd, ProfEd) operationalize.
• Partner with Commercial Operations and Customer Success to ensure value messaging aligns with onboarding, adoption, and long‑term utilization.
• Provide strategic input and governance over downstream content to ensure consistency, accuracy, and alignment with the localized US value proposition.
• Monitor downstream performance signals (adoption trends, customer feedback, competitive responses) to continuously refine value articulation.
• Translate global brand and product strategy into US‑specific messaging frameworks that reflect regional nuances and buying processes.
• Partner with Global Brand, Corporate Communications, and US stakeholders to ensure consistent, compliant, and locally relevant messaging.
• Co‑develop US campaigns focused on adoption, utilization, and expansion, ensuring alignment with clinical and value narratives.
• Ensure a coherent, end‑to‑end customer experience through aligned downstream messaging across touchpoints.
• Build and lead the US OTTAVA Marketing organization.
• Operate as a senior cross‑functional leader across Product, Clinical, Customer Success, Professional Education, Commercial Operations, HEMA, Finance, and Sales Enablement.
• Establish clear downstream ownership, decision rights, and guardrails for how product value is defined and communicated in the US.

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior