Senior Director, US Marketing Lead (IgAN)

Vertex Pharmaceuticals•Boston, MA

6d•Hybrid

About The Position

The Senior Director, Marketing is accountable for understanding the market landscape and Vertex's position within the market, actively contributing to defining the strategic and performance goals of the portfolio, and tracking performance against those goals. As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.

Requirements

Experience defining the strategy for a brand or portfolio of products
Ability to oversee generation of insights, and apply those insights to business problems/opportunities
Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
Exceptional working knowledge of market forecasts and relationship of business drivers to revenue
Exceptional working knowledge of MS Office applications, including PPT, Excel and Word
Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
Experience managing teams and individual staff members
Bachelor's degree in marketing, business, or scientific degree
Typically requires 12 years of work experience and 5 years of supervisory/management experience, or the equivalent combination of education and experience

Nice To Haves

Embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends.
Seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Responsibilities

Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities
Oversees development and implementation of strategic and tactical plans for brand
Leads team through challenges related to creating external (promotional) communications materials for external use with customers
Provides input into forecasting assumptions, both short term and long term
Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.)
Leads the development of strong partnerships with cross-functional team to support business goals
Evaluates ROI for activities across the portfolio
Leads team through subordinate managers or higher level individual contributors and contributes to the development of strategy
As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.