LN Concerts, Senior Director, Tour Marketing (Fixed Term)

Live Nation Entertainment•Atlanta, GA

3d•$160,000 - $200,000•Onsite

About The Position

The Senior Director, Tour Marketing is a critical part of the Tour Marketing team, serving as a strategic marketing leader and core member of the department. This role partners with promoters to develop and execute innovative marketing strategies, providing best-in-class service and fostering strong relationships with internal teams and external partners. The position acts as a strategic partner in developing marketing plans, working internally with cross-functional teams to lead marketing for a special immersive traveling exhibition. The role involves close collaboration with brand and partner teams to create an overall marketing strategy for launch. Ultimately, this individual is responsible for the successful execution of the marketing for the event across paid, owned, and earned media. This role is offered as a 12-month full-time assignment, with the possibility of ending earlier with three months' notice.

Requirements

10+ years of marketing experience in live entertainment, driving ticket sales
Proven track record of outstanding client relationships
Deep understanding of the live entertainment business
Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to teams
Work well in a team environment
Ability to prioritize and meet deadlines while managing multiple projects
Ability to adapt, communicate, and manage in a fast-paced environment
Strong time management skills, excellent organization skills, and attention to detail
Creativity skills and problem-solving aptitude
Proactive work ethic
Passionate about live experiences
Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions, tapping into key stakeholders
Strong Microsoft Office Suite, G-Suite, and Box skills
Ability to learn and efficiently use project management software/tools
Experience with digital asset management systems and workflows
Experience managing marketing budgets & campaign planning
Bachelor’s degree required

Nice To Haves

Experience working on family events, a plus
Asana knowledge a plus
Fluency in a secondary language a plus, particularly Spanish

Responsibilities

Develop and execute marketing strategy in conjunction with project teams
Manage launch campaign, including PR and influencer/content creators
Build a strategic ticket sale timeline to leverage available target audiences
Use research tools & audience data to shape strategy and drive ongoing opportunities to optimize performance
Manage marketing budget to achieve business objectives
Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
Oversee both national & local promotions to drive ticket sales, awareness, and fan engagement
Partner with the PR team to develop & execute media events and PR opportunities to generate awareness
Oversee the planning of digital media campaigns across multiple platforms
Oversee the production of marketing assets, including audio & video spots, key art, social content, etc.
Effectively utilize internal marketing tools & resources, following best practices