Senior Director - Software Marketing - Caris AI Insights

Caris Life Sciences • Irving, TX

3d

About The Position

The Senior Director, Software Marketing is responsible for developing and executing the commercialization, market adoption, and category leadership strategy for Caris AI Insights™, Caris Life Sciences’ AI-powered oncology intelligence platform. This role will define the market narrative, positioning, messaging, and go-to-market strategy for Caris’ software and AI-enabled platform offerings while helping establish Caris as the leader in AI-driven precision oncology.
Caris AI Insights transforms complex oncology data—including genomic and molecular information, pathology and imaging data, clinical histories, treatment outcomes, scientific literature, and clinical guidelines—into actionable intelligence that empowers clinicians, researchers, and healthcare organizations to make more informed decisions in cancer care.
The Senior Director will partner closely with Product Management, Technology, Medical Affairs, Commercial, Corporate Marketing, and Executive Leadership to drive awareness, adoption, and growth of Caris AI platform solutions across healthcare providers, academic medical centers, pharmaceutical companies, biotechnology organizations, and research institutions. The ideal candidate combines deep enterprise software marketing expertise with a strong understanding of artificial intelligence, healthcare technology, data platforms, and precision medicine.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare, Life Sciences, Computer Science, or a related field.
• 12+ years of progressive experience in software, SaaS, AI, healthcare technology, data platform, or life sciences marketing.
• 5+ years of experience leading product marketing, platform marketing, or go-to-market teams.
• Demonstrated success launching and scaling enterprise software, SaaS, analytics, or AI-driven technology platforms.
• Expertise in positioning, messaging, commercialization, customer segmentation, and sales enablement.
• Experience supporting enterprise sales motions involving executive, clinical, and technical buyers.
• Demonstrated ability to market complex technology platforms by translating technical capabilities into measurable customer, clinical, and business outcomes.
• Experience developing value propositions and commercialization strategies for data-intensive software, analytics, AI, or healthcare technology solutions.
• Exceptional communication, storytelling, and executive presentation skills.
• Proven ability to simplify complex technologies into compelling market value propositions.
• Strong cross-functional leadership and stakeholder management skills.

Nice To Haves

• MBA or advanced degree in Business, Healthcare, Life Sciences, Data Science, or a related field.
• Experience in oncology, precision medicine, molecular diagnostics, healthcare AI, clinical informatics, or pharmaceutical technology.
• Experience marketing AI, analytics, decision-support, software platforms, or enterprise data solutions.
• Strong understanding of how genomic, molecular, imaging, clinical, and real-world data are used to support precision medicine and oncology decision-making.
• Familiarity with artificial intelligence and machine learning applications that generate predictive insights, clinical decision support, or treatment recommendations.
• Experience commercializing platforms that deliver actionable intelligence from large-scale healthcare or life sciences datasets.
• Familiarity with healthcare regulatory, privacy, and compliance requirements.
• Experience working with healthcare providers, academic medical centers, pharmaceutical companies, or research organizations.

Responsibilities

• Develop and execute the global marketing strategy for Caris AI Insights and future AI-enabled software offerings.
• Define and evolve the positioning, value proposition, and market differentiation of Caris AI Insights as an AI-powered oncology intelligence platform.
• Establish compelling market narratives centered on AI-powered precision medicine, clinical decision intelligence, multimodal oncology data integration, personalized treatment strategies, and predictive oncology insights.
• Create differentiated messaging that clearly articulates how Caris AI Insights transforms complex oncology data into actionable clinical intelligence.
• Partner with Product Management and Executive Leadership to align commercialization strategies with product vision and business objectives.
• Lead all product marketing activities for Caris AI Insights, including product launches, feature releases, platform enhancements, and strategic partnerships.
• Develop audience-specific messaging, value propositions, and content for oncologists and clinical care teams, health system executives, academic medical centers, precision medicine programs, pharmaceutical and biotechnology organizations, and research institutions.
• Translate complex AI, machine learning, genomic, and clinical capabilities into customer-centric business, scientific, and clinical outcomes.
• Develop messaging and commercialization strategies that demonstrate how Caris AI Insights integrates genomic, molecular, imaging, clinical, and real-world oncology data to generate actionable intelligence.
• Lead marketing initiatives that communicate the platform’s ability to leverage advanced artificial intelligence and machine learning to uncover clinically meaningful patterns and insights.
• Partner with Product Management, Medical Affairs, and Technology teams to articulate how Caris AI Insights supports precision treatment decisions, personalized care strategies, and improved patient outcomes.
• Develop customer evidence, use cases, value frameworks, and ROI models that demonstrate how the platform enables healthcare teams to make faster, smarter, and more confident decisions in cancer care.
• Develop customer-facing collateral, sales tools, competitive positioning, and launch plans that drive market adoption.
• Establish Caris AI Insights as the leading AI-powered oncology intelligence platform through differentiated market positioning, thought leadership, and customer advocacy programs.
• Develop thought leadership initiatives focused on artificial intelligence in oncology, clinical decision support, biomarker discovery, precision medicine, real-world evidence, and predictive analytics in cancer care.
• Drive awareness of Caris’ unique ability to transform complex multimodal oncology data into clinically actionable insights that advance precision medicine.
• Partner with scientific, medical, and executive leaders to communicate innovation through conferences, publications, webinars, media engagements, and industry events.
• Develop and execute sales enablement programs that support enterprise software and platform adoption.
• Create executive presentations, value frameworks, customer-facing materials, competitive intelligence, and ROI models.
• Equip commercial teams to effectively communicate how Caris AI Insights identifies clinically relevant biomarkers, matches patients to targeted therapies, predicts response and resistance patterns, supports clinical decision-making, and improves patient outcomes.
• Partner with field teams on strategic customer engagements, executive briefings, and enterprise sales opportunities.
• Monitor and assess market trends across artificial intelligence, healthcare software, oncology informatics, clinical decision support, precision medicine, and data and analytics platforms.
• Conduct market analyses, competitive assessments, and customer research to inform strategy, positioning, and commercialization efforts.
• Identify emerging opportunities that influence product strategy, roadmap development, and go-to-market priorities.
• Gather customer insights and market feedback to continuously refine positioning and commercial strategy.
• Serve as the primary marketing leader for Caris AI Insights.
• Partner closely with Product Management, Engineering, Medical Affairs, Commercial Operations, Corporate Marketing, and Business Development to drive organizational alignment and execution.
• Influence executive stakeholders and provide strategic leadership around platform growth, commercialization, and market expansion.
• Build, mentor, and develop a high-performing software marketing team.
• Foster a culture of innovation, accountability, collaboration, and customer focus.

Benefits

• Individual must successfully complete pre-employment process, which includes criminal background check, drug screening, credit check ( applicable for certain positions) and reference verification.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior