Senior Director, Social Media

Early Warning® • Washington, DC

2d • Hybrid

About The Position

The Senior Director of Social Media is a dynamic, consumer brand-centric social media leader responsible for driving the the strategic direction, management, and execution of the company’s enterprise social media presence across the suite of Early Warning brands including Zelle and Paze. This role will sit within Public Affairs and serve as a central connector across Marketing, Customer Service, and Internal Communications—ensuring optimized, consistent, compliant, and coordinated social storytelling across audiences and platforms, while driving brand trust and connection across our consumer and b2b audiences. The Senior Director will oversee a small team focused on content creation and analytics, driving enterprise-wide alignment on strategy, governance, and performance, while collaborating closely with content creators with the product teams

Requirements

• 10+ years of experience in social media or digital communications
• Deep expertise across major and emerging social platforms and digital engagement trends.
• Demonstrated experience developing and executing complex, cross-platform social strategies.
• Proven ability to collaborate across multiple business functions and senior leadership levels.
• Exceptional communication, diplomacy, and crisis management skills.

Nice To Haves

• Experience managing enterprise-level social media programs in a heavily regulated industry, spanning both consumer and B2B audiences
• Strong background in storytelling, reputation management, and social governance within regulated industries (e.g., financial services, healthcare, energy, or technology).
• Demonstrated success leading cross-functional coordination between Communications, Marketing, and Customer Care teams.
• Experience managing paid social strategy and agency partners.
• Strong analytical and reporting skills, with experience building KPI frameworks for both brand and reputation metrics.

Responsibilities

• Develop and execute a cohesive social media strategy that supports corporate reputation, stakeholder engagement, and brand trust and love.
• Serve as the enterprise lead for cross-functional social media coordination across Public Affairs, Marketing, Customer Service, and Internal Communications inclusive of leading and socializing integrated calendars for each brand that can be shared with banking community.
• Lead and develop a small team to execute social strategy, manage publishing, and provide insights that drive performance and governance.
• Lead platform governance, reputation management, and rapid response protocols in a highly regulated industry.
• Act as senior advisor to company leadership on social media risk, opportunity, and emerging trends.
• Recognize that social strategies may vary by brand and line of business, requiring close coordination with Marketing leadership and business General Managers (GMs) to ensure content, tone, and objectives are aligned to each audience and strategic priority.
• Work closely with Marketing leadership to ensure full alignment on brand voice, paid strategy, and audience experience across all company channels.
• Oversee daily publishing, community engagement, and monitoring across corporate and brand social channels (LinkedIn, Instagram, Reddit, Meta, TikTok, X, and emerging platforms).
• Coordinate rapid response and community management in partnership with Public Affairs and Customer Service.
• Partner with Marketing to synchronize brand campaigns and corporate initiatives for message consistency.
• Drive executive visibility programs and corporate storytelling aligned with brand and policy priorities.
• Oversee development of social tracking and KPI frameworks to measure engagement, sentiment, reach, and reputation health.
• Provide regular reporting to Public Affairs and Marketing leadership with insights that inform both brand-building and risk management.
• Ensure consistent measurement across both corporate and consumer-facing channels to track ROI and audience impact.
• Provide actionable analytics and regular performance reporting to leadership, highlighting both brand-building and risk management outcomes.
• Partner with Marketing on paid social amplification to ensure alignment of corporate reputation messaging with brand and product initiatives.
• Provide input into audience segmentation, targeting, and campaign optimization to strengthen reach and impact.

Benefits

• Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 251-500 employees