Social Media Director, Consumer
About The Position
Orchestra is seeking a Social Media Director (Consumer) to lead social strategy and execution across some of the most exciting consumer and lifestyle brands in the Orchestra network—including high-profile consumer categories such as CPG, fashion, beauty, wellness, retail, and lifestyle. Sitting within the Integrated Marketing group, this role functions as the social lead and day-to-day strategic partner for consumer clients, guiding creative direction, content strategy, editorial planning, platform management, and analytics across Instagram, TikTok, Meta, Pinterest, YouTube, and emerging platforms. You’ll partner closely with Creative, Influencer, PR, Paid Media, and Strategic Insights to build integrated, high-performing social programs that drive awareness, engagement, and conversion. This role is ideal for someone who has deep consumer instincts, understands cultural momentum and trends, and loves building thumb-stopping, platform-native creative strategies. Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.
Requirements
- 5-7 years of relevant experience in influencer marketing, social media and/or PR with a demonstrated track record of success
- 6–8+ years of experience in social media strategy, content planning, and platform management, with significant experience in consumer categories (at least 3+ years in agencies working with lifestyle or consumer brands strongly preferred).
- Proven ability to build and execute social strategies across Instagram, TikTok, Meta, Pinterest, YouTube, and emerging platforms.
- Experience partnering closely with creative teams and providing social-first creative direction.
- Strong understanding of consumer audiences, cultural trends, visual storytelling, and creator/influencer dynamics.
- A strategic thinker with a strong editorial instinct and creative POV.
- Excellent communicator who can present persuasively and provide smart counsel.
- Ability to translate data into actionable insights and compelling recommendations.
- Comfort operating in fast-paced, integrated environments with multiple stakeholders.
- Experience managing and mentoring junior team members.
Responsibilities
- Lead Strategy Across Consumer Accounts
- Develop platform-specific and cross-channel social strategies rooted in insight, culture, brand storytelling, and audience behavior.
- Lead the creation of editorial calendars, creative campaign concepts, social-first narratives, and content frameworks.
- Translate consumer trends and platform shifts into actionable opportunities for clients.
- Guide Execution & Cross-functional Integration
- Oversee day-to-day social media execution: content planning, posting, optimization, and reporting, partnering with Specialists and Community Managers.
- Provide creative direction: visual moodboarding, references, tone, captioning approaches, format recommendations, and platform best practices.
- Partner with Creative & Content to shape social-first creative assets and ensure they ladder up to brand and campaign strategy.
- Collaborate closely with Paid Media to develop integrated paid + organic strategies.
- Be a Strategic Partner to Clients
- Lead client calls, present strategies and POVs, and act as a trusted advisor to senior brand and marketing stakeholders.
- Support new business pitches, proposal development, and social POVs for consumer prospects.
- Identify opportunities to evolve scopes, introduce new channels, and enhance performance.
- Drive Measurement, Insights & Innovation
- Own reporting and performance storytelling, partnering with the Strategic Insights analyst to uncover patterns and optimization opportunities.
- Operate with a test-and-learn mindset: pilot new formats, creators, platform features, and content styles.
- Continuously share platform updates, trend analyses, and best practices with internal teams and clients.
- Mentor & Contribute to Team Development
- Support and coach Social Media Specialists and Community Managers working on consumer accounts.
- Contribute to training sessions, playbooks, templates, and frameworks as part of Orchestra’s growing Centers of Excellence.
- Help foster a collaborative environment across all consumer-aligned teams.
Benefits
- Medical, dental, and vision insurance for employees and dependents
- Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
- 401K with a 4% employer match and no vesting period
- Generous paid time off (FTO)
- Pre-tax commuter benefits
- Mobile phone reimbursement for data and minutes
- Employer-funded life insurance
- Discounted annual bikeshare membership
- Corporate discounts through Tickets at Work
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees
