Director, Social Media
About The Position
Develops and executes enterprise wide social media strategy to manage reputation and elevate brand awareness while ensuring stakeholder engagement. Manages social platforms, including Facebook, Twitter, Instagram, LinkedIn, etc. and ensure high standards in quality content. Deploys strategies to engage consumers through effective storytelling and advertising. Leverages social platforms as a tool to engage internal audiences, including team member ambassador program. Builds and manages site and system reputation through effective community management strategy. Coordinates across functions to ensure social campaign management. Monitors trends and analyzes social network to drive engagement and awareness. Performs human resources responsibilities for staff which include interviewing and selection of new employees, promotions, staff development, performance evaluations, compensation changes, resolution of employee concerns, corrective actions, terminations, and overall employee morale. Develops and recommends operating and capital budgets and controls expenditures within approved budget objectives. Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that personal actions, and the actions of employees supervised, comply with the policies, regulations and laws applicable to the organization's business.
Requirements
- Bachelor's Degree in Public Relations or related field.
- Typically requires 7 years of experience in social media strategy.
- Includes 3 years of management experience in leading teams.
- Strong written and oral communications
- Social media expertise managing multi-channel platforms
- Strategic thinking
- Problem-solving skills
- Understanding of SEO and digital platforms and marketing
- Agility/Responsiveness
- Proven ability to coach and lead team
- Results oriented
- Consumer first mentality
- Stays relevant on the latest digital/social trends
Responsibilities
- Develops and executes enterprise wide social media strategy to manage reputation and elevate brand awareness while ensuring stakeholder engagement.
- Manages social platforms, including Facebook, Twitter, Instagram, LinkedIn, etc. and ensure high standards in quality content.
- Deploys strategies to engage consumers through effective storytelling and advertising.
- Leverages social platforms as a tool to engage internal audiences, including team member ambassador program.
- Builds and manages site and system reputation through effective community management strategy.
- Coordinates across functions to ensure social campaign management.
- Monitors trends and analyzes social network to drive engagement and awareness.
- Performs human resources responsibilities for staff which include interviewing and selection of new employees, promotions, staff development, performance evaluations, compensation changes, resolution of employee concerns, corrective actions, terminations, and overall employee morale.
- Develops and recommends operating and capital budgets and controls expenditures within approved budget objectives.
- Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that personal actions, and the actions of employees supervised, comply with the policies, regulations and laws applicable to the organization's business.
Benefits
- Paid Time Off programs
- Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits such as adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
11-50 employees
