Director, Social Media

Patrick Ta Beauty•West Hollywood, CA

16d•Onsite

About The Position

Patrick Ta Beauty is looking for an experienced, imaginative and results-driven Director of Social Media to strategize, execute and scale the brand’s entire owned social portfolio. This role will define our social presence, build our content strategy, elevate our storytelling, and grow a highly engaged community that reflects the brand’s artistry, personality, and point of view. This leader will oversee all organic social channels, manage an in-house social team, collaborate closely with Creative, Influencer, Brand, Product Marketing, and Retail teams, and partner directly with Founder to develop authentic, social-first content. The right candidate knows how to translate artistry into digital storytelling, understands how beauty consumers engage with content, and sees social as a creative engine for brand expression. This position reports to the Senior Director of Consumer Engagement and is based out of our West Hollywood office.

Requirements

8–10 years of social media experience, ideally within beauty, luxury, or visually driven consumer brands.
Proven ability to lead social strategy and content development for a brand with high aesthetic standards.
Expertise across social platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
Strong creative instincts with a refined eye for photography, video composition, editing, and visual storytelling.
Experience working directly with founders, talent, or creators on social-first content.
Demonstrated success growing social audiences and driving high engagement in the beauty category.
Skilled at interpreting data and turning insights into actionable creative decisions.
Experience managing and developing teams; comfortable being hands-on.
Highly organized, proactive, and able to manage multiple campaigns and deliverables in a fast-paced environment.
Ability to manage budgets, timelines, and multiple projects simultaneously with precision and creativity

Responsibilities

Social Strategy & Brand Expression
Develop and own the strategic vision for all brand, retail and founder social channels (IG, TikTok, YouTube, and emerging platforms), ensuring content remains elevated, modern, and rooted in Patrick’s artistry and the brand’s aesthetic. In parallel, build a holistic social strategy for Patrick Ta’s personal channels to unlock a more integrated ecosystem, strengthening synergy, storytelling, and audience engagement across both the brand and founder platforms
Establish content pillars, visual direction, channel-specific tactics, and posting cadence that support brand, product, and retail priorities.
Identify opportunities to introduce new ideas, formats, and content styles that help the brand stay culturally connected and relevant.
Content Creation & Digital Production
Oversee planning and production of social-first content including tutorials, before/afters, behind-the-scenes, Founder content, educational formats, and launch-related storytelling.
Lead video shoots and social content capture with Founder, ensuring a seamless blend of authenticity and editorial polish.
Build asset needs for each platform and work with Creative and Brand Marketing to ensure all content supports campaign messaging, product positioning, and visual identity.
Maintain a high standard of quality across all channels while enabling agile, fast-moving content production.
Partner with Assoc Art Director, Social to define and evolve PTB's global social creative direction, from large-scale campaigns to the everyday moments that build community and culture.
Community Development & Engagement
Lead digital community efforts to cultivate a loyal, engaged audience that connects deeply to the brand, the Founder, and the artistry-driven approach to beauty.
In partnership with Creative, build engagement playbooks and tone guidelines to ensure consistency across comments, DMs, and real-time interactions.
Integrated Channel & Cross-functional Alignment
Work closely with Influencer Marketing to integrate creator content into the social strategy and amplify launches with a cohesive, unified narrative.
Collaborate with Product Marketing and Brand Marketing to ensure product stories, claims, and artistry moments come through clearly across social touchpoints.
Partner with Trade Marketing to increase and elevate our presence on high reach retail social accounts. This includes strategic pitching, producing and approving all social content deliverables for retailers for key launches as well as evergreen support (i.e. Sephora, Cult, Sephora Canada, Sephora Mexico, etc.
Partner with Retail and E-comm teams to support content needs tied to paid campaigns, exclusive launches, and partnership moments.
Serve as the social expert in cross-functional planning, ensuring social insights and platform trends inform overall brand storytelling.
Insights, Analytics & Optimization
Build reporting dashboards and evaluate performance regularly to identify learnings and growth opportunities.
Use insights from platform analytics, consumer behavior, and competitive trends to evolve the strategy continuously.
Maintain awareness of platform shifts and the evolving beauty-content landscape to ensure the brand stays ahead of trends.
Leadership & Operational Excellence
Manage, mentor, and grow the social media team to deliver best-in-class content and channel management.
Oversee content calendars, production timelines, and internal workflows to support the high volume of content required for launches, evergreen storytelling, and Founder moments.
Build systems for asset organization, cross-functional visibility, and efficient execution across channels.