Assistant Director, Social Media

Northwestern Mutual•Wauwatosa, WI

2d•Hybrid

About The Position

About the Job: We're looking for a Social Media player/coach; someone who's able to define the next vision for Northwestern Mutual's (NM's) social media presence, and who isn't afraid to dive in to help make that vision a reality. The Assistant Director, Social Media plays a critical role in building NM's social brand and presence. They are an expert with the ability to lead social media programming across multiple platforms, supporting brand, employee and advisor social channels. This role will manage an internal team and key external partners. This is a crucial role in the ongoing transformation of the company's social strategy, with a continued focus on the power of social media through advocates and advisor teams to drive ongoing awareness, recruitment and increased brand relevance. What You'll Do: Social Strategy - Lead strategy, activation and daily management of advocacy, field social and brand social media go-to-market approach across audiences (corporate, advisor, and consumer) and social media platforms. Content Strategy - Lead social content strategy, briefing and asset creation for the brand, including influencer, employee and advisor efforts. Integrate with internal teams (e.g. Creative, Content, Brand) to deliver content and programming built for social feeds, while ensuring all work aligns with the brand's visual aesthetic and tone of voice. Campaign Strategy - Lead development and activation of social strategy for marketing campaign efforts. Manage agencies and/or internal creative and media partners necessary for helping to execute the strategy and plan. Team Leadership - Lead a team of social media subject matter experts in Brand Social and Influencers, Advisor Social, Employee Social, and Community Management. NM Enterprise Integration - Strategize and develop key initiatives, collaborating with marketing and integrating into brand and campaign social efforts (paid and owned channels). Work closely with media team to develop key partnerships from the enterprise when needed; support building content and partnership via media plans (e.g. bringing in spokespeople, influencers etc.). Compliance - Key and active member of the Social Media Policy Committee (legal, privacy, compliance/supervision) establishing, distributing, and enforcing guidelines and best practices. Crisis Management - Serve as a key member of internal crisis escalation team, representing social crisis programs. This includes driving protocols required, as well as managing response with internal partners as well as managing external crisis response partner team and messaging. Budget Management - Oversee budgets and manage reporting to enable social channel investment decisions. Reporting - Drive analysis and reporting on all efforts. Set benchmarks for measurement. Shares insights and implications from programs with relevant members of integrated team. What You'll Bring to the Role: Minimum of 8 years of relevant experience, agency or client side. Must have social experience working with large brands, cross-departmental collaboration, and distributed models (distribution through NM advisors). Financial services experience or experience in similarly regulated industries is a plus. Ability to build strong relationships cross-functionally (Creative, Brand) as well as collaborate with external partners. Strong judge of creative and knowledge of social best practices. Knowledge of emerging social media trends A creative, entrepreneurial spirit who is self-motivated and constantly seeking out and identifying opportunities to drive the business forward without being told when and what to do. Upbeat, personable, positive, can-do attitude. Resiliency, resourcefulness, and the ability to rise to a challenge - remain flexible, communicate openly regarding obstacles, and develop creative strategies to overcome those challenges. Excellent problem-solving skills. Highly organized and detail oriented. Strong project management skills ensuring all deadlines are met and objectives are clearly communicated. Excellent verbal and written communication skills. #LI-Hybrid

Requirements

Minimum of 8 years of relevant experience, agency or client side.
Must have social experience working with large brands, cross-departmental collaboration, and distributed models (distribution through NM advisors).
Ability to build strong relationships cross-functionally (Creative, Brand) as well as collaborate with external partners.
Strong judge of creative and knowledge of social best practices.
Knowledge of emerging social media trends
A creative, entrepreneurial spirit who is self-motivated and constantly seeking out and identifying opportunities to drive the business forward without being told when and what to do.
Upbeat, personable, positive, can-do attitude.
Resiliency, resourcefulness, and the ability to rise to a challenge - remain flexible, communicate openly regarding obstacles, and develop creative strategies to overcome those challenges.
Excellent problem-solving skills.
Highly organized and detail oriented.
Strong project management skills ensuring all deadlines are met and objectives are clearly communicated.
Excellent verbal and written communication skills.

Nice To Haves

Financial services experience or experience in similarly regulated industries is a plus.

Responsibilities

Lead strategy, activation and daily management of advocacy, field social and brand social media go-to-market approach across audiences (corporate, advisor, and consumer) and social media platforms.
Lead social content strategy, briefing and asset creation for the brand, including influencer, employee and advisor efforts.
Integrate with internal teams (e.g. Creative, Content, Brand) to deliver content and programming built for social feeds, while ensuring all work aligns with the brand's visual aesthetic and tone of voice.
Lead development and activation of social strategy for marketing campaign efforts.
Manage agencies and/or internal creative and media partners necessary for helping to execute the strategy and plan.
Lead a team of social media subject matter experts in Brand Social and Influencers, Advisor Social, Employee Social, and Community Management.
Strategize and develop key initiatives, collaborating with marketing and integrating into brand and campaign social efforts (paid and owned channels).
Work closely with media team to develop key partnerships from the enterprise when needed; support building content and partnership via media plans (e.g. bringing in spokespeople, influencers etc.).
Key and active member of the Social Media Policy Committee (legal, privacy, compliance/supervision) establishing, distributing, and enforcing guidelines and best practices.
Serve as a key member of internal crisis escalation team, representing social crisis programs.
Oversee budgets and manage reporting to enable social channel investment decisions.
Drive analysis and reporting on all efforts.
Set benchmarks for measurement.
Shares insights and implications from programs with relevant members of integrated team.