Senior Director, Social Media and Influencer Growth Marketing

Gen Digital Inc. • Mountain View, CA

8d • $230,000 - $290,000 • Hybrid

About The Position

Gen is hiring a Senior Director to lead the transformation of social into a business-wide lens and a major growth lever across consumer brands including Norton, LifeLock, and Avast. Reporting to the Chief Marketing Officer and serving on the Marketing Leadership Team, this leader will own the strategy, team, and operating model for social media and influencer/creator marketing. The role is accountable for social and influencer performance in business terms, including brand relevance, social performance, and growth.

The Senior Director will build an integrated social ecosystem spanning organic, paid, influencer, content, and community activity, connecting brand authority to customer acquisition and product demand. They will develop the team and capability, establish measurement and reporting standards, and partner across marketing, creative, communications, product, and AI teams. The position will also guide the social and influencer tool and AI stack to help a lean team operate at portfolio scale.

The role is based in Mountain View, California, or New York, under Gen's hybrid work model, which calls for three days in the office. The expected annual base salary is $230,000–$290,000, with an annual bonus as part of the total compensation package.

Requirements

• 15 or more years of experience in social media, influencer marketing, or culture-driven brand strategy for global brands.
• Experience as a people leader who has built and scaled a team.
• A track record of leading organizational transformation, beyond operational execution.
• Experience building full social ecosystems around major brand or product launches and connecting strategy to business results.
• Experience building influencer and creator programs, including sourcing, partnership structures, and compounding content programs.
• Experience partnering with creative teams to shape pitches and campaigns using a social-first approach from the outset.
• Ability to defend social and influencer investment in business terms, including growth, relevance, and return.
• Deep, current fluency across social platforms and a clear point of view on brand fit, community building, and cultural relevance.
• A practical point of view on using AI and modern tooling to scale social and influencer work, with experience operationalizing this with a team.
• Ability to operate cross-functionally at a senior level with brand and growth leadership, PR, product, and technology and AI teams.
• Demonstrated interest in culture and awareness of emerging cultural trends.
• Executive presence and ability to communicate social strategy in terms of business impact to senior leaders.

Nice To Haves

• Bachelor's degree in marketing, communications, business, or a related field (preferred).

Responsibilities

• Own the social-first transformation agenda, including its strategy, business case, operating model, scorecards, and progress reporting.
• Lead social media strategy for key consumer brands, including Norton, Avast, and LifeLock, to build brand authority and drive product demand and intent.
• Develop social strategies that connect brands and products with large, engaged communities.
• Build integrated social ecosystems across organic, paid, influencer, content, and community activity to support business outcomes from awareness through conversion.
• Partner with Brand & Growth, Media and Performance Marketing, GenStudio, and organic growth teams to embed social in business and marketing plans.
• Set goals, measurement frameworks, and reporting standards that connect social and influencer investment to business outcomes, and use them to defend or reallocate investment.
• Lead, develop, hire, and coach the social and influencer team, setting standards and scaling the function's capabilities.
• Own influencer and creator strategy, including partnerships, content series, and creator relationships designed to compound over time.
• Own the social and influencer tools and AI stack, partnering with the AI leader and GenStudio to identify and deploy tools that increase team output and enable portfolio-scale work.
• Partner with GenStudio to co-author pitches so social strategy is incorporated from the start.
• Identify cultural ideas and opportunities that establish each brand's point of view.
• Maintain a current strategic point of view on major social platforms, including brand fit, communities, and each platform's role in business strategy.
• Coordinate with PR to synchronize activations, launches, and narratives across earned and social channels.
• Maintain an understanding of the product roadmap so social strategy anticipates and amplifies upcoming launches.

Benefits

• 401(k) retirement plan with a company match of 50% of the first 7% of eligible pay contributed, capped at $6,000 per year in company match.
• Health Savings Account funding of $500–$1,500 per year for employees enrolled in an HSA-eligible medical plan, depending on coverage tier.
• Wellness and fitness reimbursement of up to $375 per year for eligible expenses.
• Sustainable home improvement allowance of up to $500 per year for approved upgrades.
• Tuition and education reimbursement of up to $5,250 per calendar year for approved, job-related education.
• Annual bonus.
• Flexible working options, time off, competitive pay, benefits, and well-being programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior