Senior Director, Social Commerce US

SharkNinja•Needham, MA

About The Position

SharkNinja is seeking a Senior Director, Social Commerce to lead its rapidly expanding U.S. Social Commerce business and own the U.S. TikTok Shop P&L. This role is responsible for defining and executing the long-term vision for social commerce in the U.S., transforming it into a scalable growth engine. The position will also own SharkNinja's U.S. TikTok LIVE Commerce strategy and operations, building a world-class live shopping capability. Collaboration with international markets to develop scalable playbooks and best practices is also a key aspect of this role. The leader will build the strategy, operating model, and organizational capabilities required to support significant growth across creator-led, live shopping, and shoppable ecosystems. This involves evolving the social commerce business into a mature, scalable capability by developing repeatable processes, investing in technology and analytics, and building high-performing teams. The role requires an entrepreneurial leader who thrives in ambiguity and has a proven track record of scaling ecommerce businesses. Partnership with executive leaders across various departments is essential to ensure long-term success and establish global best practices. Success will be measured by revenue growth, profitability, and the development of infrastructure, capabilities, partnerships, and talent.

Requirements

10+ years of progressive leadership experience across ecommerce, digital commerce, marketplace, social commerce, performance marketing, or omnichannel retail, with experience scaling high-growth consumer businesses.
Demonstrated success owning a multimillion-dollar P&L with responsibility for revenue growth, profitability, forecasting, investment planning, and executive reporting.
Proven track record building and scaling ecommerce organizations through periods of rapid growth, including designing teams, operating models, and scalable business processes.
Experience building and scaling TikTok LIVE Commerce or other livestream shopping businesses, including live programming strategy, creator or host management, production workflows, merchandising, and performance optimization.
Experience leading complex cross-functional initiatives across Marketing, Commercial, Operations, Technology, Finance, Supply Chain, Creative, and Product teams.
Deep understanding of social commerce platforms, creator ecosystems, affiliate marketing, livestream commerce, content-driven commerce, and evolving consumer purchasing behaviors.
Strong analytical and commercial mindset with experience leveraging data, experimentation, and customer insights to drive strategic decisions.
Experience implementing scalable systems, automation, analytics, and operational improvements that enable sustainable growth.
Exceptional executive communication, negotiation, and stakeholder management skills, with experience influencing senior leadership and building strong external partnerships, including platform partners and creator agencies.
Highly entrepreneurial, highly adaptable, and comfortable operating in a fast-paced, high-growth environment where building new capabilities and leading through change are critical to success.

Nice To Haves

Experience partnering with international teams or supporting global ecommerce expansion is highly desirable.

Responsibilities

Own the end-to-end P&L for SharkNinja's U.S. Social Commerce business, establishing ambitious revenue, profitability, customer acquisition, and market share objectives while delivering against aggressive growth targets.
Develop and execute the long-term U.S. Social Commerce strategy across TikTok Shop, TikTok LIVE, Instagram, YouTube, and emerging commerce platforms, ensuring alignment with broader ecommerce, digital, and brand strategies.
Build and scale a best-in-class social commerce organization, designing the team structure, operating model, processes, and capabilities required to support rapid growth and establish repeatable frameworks for future international expansion.
Establish scalable operating rhythms, governance, and performance management frameworks that enable efficient execution across creator partnerships, affiliate marketing, live commerce operations, merchandising, content production, campaign execution, and platform operations.
Lead SharkNinja's U.S. TikTok LIVE Commerce business, developing the end-to-end strategy for live shopping including programming, creator and host recruitment, production, merchandising, promotional planning, live selling operations, and performance optimization to establish LIVE as a significant revenue, customer acquisition, and brand engagement channel.
Lead the evolution of creator, affiliate, and LIVE host ecosystems, developing sophisticated partner segmentation, recruitment strategies, commission structures, incentive models, and performance frameworks that maximize long-term commercial value across both shoppable content and live commerce.
Identify and unlock new growth opportunities through customer acquisition, conversion optimization, assortment strategy, merchandising, promotional planning, live event programming, and lifecycle engagement.
Partner closely with Marketing, Brand, Media, CRM, Product Marketing, Sales, Finance, Supply Chain, Operations, Creative, and Technology to create seamless, integrated customer journeys that connect social discovery with purchase, including coordinated product launches, tentpole campaigns, and TikTok LIVE selling events.
Build robust forecasting, financial planning, and investment models that balance rapid growth with sustainable profitability while providing executive leadership with clear visibility into performance, risks, and opportunities.
Develop scalable reporting, analytics, and KPI frameworks that leverage platform data, first-party customer insights, and business intelligence to continuously optimize commercial performance across social commerce and live shopping initiatives.
Evaluate and implement technologies, automation, and operational improvements that improve efficiency, reduce manual execution, and enable the organization to scale effectively.
Partner with international markets to establish repeatable playbooks, operating models, and best practices that accelerate social commerce and live commerce adoption globally while adapting to local platform dynamics and consumer behaviors.
Monitor competitive activity, platform innovation, creator economy trends, live shopping best practices, and emerging technologies to identify new business opportunities and maintain SharkNinja's leadership position within social commerce.
Serve as the executive voice of U.S. Social Commerce, influencing enterprise ecommerce strategy and representing the function with senior leadership, platform partners, agencies, creators, and key external stakeholders.
Recruit, develop, and retain exceptional talent while fostering a high-performance culture focused on innovation, accountability, agility, and continuous improvement.
Champion SharkNinja's values and culture, inspiring teams to deliver breakthrough thinking, exceptional execution, and industry-leading results.