Senior Director, SMB Product Marketing

Salesforce•San Francisco, CA

About The Position

Salesforce is seeking an exceptional Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market execution for Salesforce's Small and Medium Business (SMB) segment. This role is crucial for one of the company's highest-growth opportunities and most strategically important audiences. The ideal candidate will be a world-class marketer with a deep understanding of buyers and a decisive leader who drives business forward. This position will oversee the entire SMB PMM function, including narrative, positioning, product launches, sales activation, customer storytelling, market insights, and social media. The role involves leading a team of talented product marketers and reporting directly to the VP of Global SMB Marketing. The core mission is to make Salesforce and its turn-key agents the undeniable choice for millions of lean, fast-moving businesses that need their 'best hire'. Collaboration with Product, Sales, and Field Marketing is key to translating market insights into pipeline.

Requirements

10+ years of B2B product marketing experience, with significant time spent in SaaS or technology.
Direct experience marketing to SMB buyers is strongly preferred.
Demonstrated ability to articulate the SMB buyer's daily reality, pain points, and decision-making drivers.
Proven track record crafting positioning that cuts through crowded markets and leading product launches that generate measurable business impact.
Focused on driving revenue and business outcomes rather than just managing activities.
Highly comfortable presenting to CMO-level leadership and driving cross-functional alignment.
Experience managing and developing senior product marketers, including Directors.
Fast execution skills with a knack for removing friction and enabling team success.

Responsibilities

Own the SMB narrative end-to-end, developing and maintaining the definitive positioning and messaging framework grounded in buyer insight, competitive reality, and the unique value of the full product portfolio (Agentforce Sales, Service, Marketing, Slack, and more).
Lead high-impact go-to-market (GTM) strategies for new product releases and features targeting SMB buyers, coordinating across Product, Sales, Demand Generation, and Creative to drive pipeline and ACV.
Build tools and content for SMB Account Executives (AEs) and Sales Development Representatives (SDRs), including pitch decks, talk tracks, competitive battlecards, objection handlers, and training, serving as the bridge between the market and the field.
Act as the authority on the SMB market, including buyer behavior, competitive landscape, macro trends, and the evolving AI opportunity, transforming intelligence into strategy and customer outcomes into compelling stories.
Lead the team's integration of AI into operations, leveraging Agentforce to scale content, research, and execution.
Lead, develop, and inspire a team of talented product marketers, setting a high bar, unblocking obstacles, and building strong cross-functional trust.