Senior Director, Sales
About The Position
This is an exciting opportunity to drive the growth of Brand and Ad tracking in North America. The role seeks a dynamic and visionary leader to support the growth of the Brand/Communication tracking business across North America, developing strategic opportunities and winning programs that deliver deep consumer insights, fuel marketing effectiveness, and enable clients to strengthen their brand equity and performance across diverse markets. Reporting to the Practice Area Leader, this position plays a central role in driving client adoption of NielsenIQ’s Brand and Communications tracking solutions. This involves working closely with commercial teams to identify and nurture opportunities, shape compelling proposals, support/lead pitches, and guide clients toward the right solutions for their needs. The focus is on delivering high-value client opportunities, contributing to revenue growth, and positioning NielsenIQ as a trusted partner in brand measurement. This is a high-visibility role for someone who thrives on collaboration, influence, and turning opportunities into results. The ideal candidate is passionate about Brand, Advertising, Packaging, and Design, with experience in the automotive category and FMCG. They should be a savvy salesperson with a deep sense of urgency and accountability to deliver against financial targets, capable of telling a compelling story to diverse audiences. The role requires working collaboratively as part of a remote team in a dynamic and challenging environment, maintaining high standards, and experience with complex client relationships and issue resolution. The Practice Area Expert is a commercially driven professional with a proven ability to win and grow large-scale brand tracking programs, thriving in a fast-paced, client-facing environment with deep expertise in consultative selling, solution positioning, and navigating complex sales cycles. They possess a strategic mindset and operational discipline, balancing immediate business needs with long-term growth ambitions, translating client needs into tailored solutions, and consistently delivering commercial impact.
Requirements
- 10+ years' consultative working or sales success in securing large brand tracking programs, with experience leading high-value pitches, proposals, and RFP responses.
- Previous experience in consulting, analytics, or consumer research roles focused on brand tracking.
- Deep knowledge of brand and media evaluation, with the ability to apply insights to real-world client challenges.
- Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.
- Familiarity with sales processes and tools; hands-on experience in proposal development is essential.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders.
- Bachelor’s degree required.
- Ability to travel to meet clients.
Nice To Haves
- Demonstrated thought leadership, with a clear point of view on brand growth and advertising strategy; experience presenting at events or webinars is a plus.
- Master’s degree preferred but not mandatory.
- Experience with NielsenIQ or equivalent data sets is an advantage.
Responsibilities
- Identify and activate opportunities to grow Brand and Communications Tracking adoption, supporting sales teams with strategic input and expertise.
- Develop and execute targeted activation plans to engage clients approaching the end of their current brand tracking contracts - ensuring strong positioning and influence during the RFP and renewal process.
- Act as a trusted advisor, helping clients understand how Brand and Communication Tracking capabilities can address their business challenges and deliver measurable impact.
- Prepare high-quality, high-value responses to RFIs and RFPs and other proposals - helping craft pitches that differentiate NielsenIQ in the market and remain laser-focused on meeting client goals.
- Champion Brand Tracking solutions across internal teams and with clients: Ensuring stakeholders are equipped to confidently position and promote offerings.
- Showcase impact through compelling success stories and thought leadership, including external articles and LinkedIn content.
- Stay informed on evolving product capabilities and market challenges to maintain relevance and credibility.
- Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success.
- Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance.
- Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment.
- Drive adoption of NielsenIQ’s Brand Tracking solutions by identifying opportunities and influencing decision-makers across key accounts.
- Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates.
- Actively contribute to internal initiatives by sharing expertise, fostering collaboration, and supporting team development.
- Elevate product visibility through impactful presentations, participation in industry events and the adaptation of high-quality sales materials.
Benefits
- Comprehensive healthcare plan (medical, Rx, dental, and vision)
- Flexible spending accounts and a Health Savings Account (including company contributions)
- Life and AD&D insurance
- 401(k) retirement plan including company matching contributions
- Disability insurance
- Tuition Reimbursement
- Discretionary paid time off program and 11 paid holidays
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
- Comprehensive health insurance
- Industry-leading parental leave
- Education support
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What This Job Offers
Job Type
Full-time
Career Level
Senior
