Senior Director, Sales Programs

Newfold Digital•Florida - Remote, FL

17h•$160,000 - $190,000•Remote

About The Position

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support. We are transforming our go-to-market engine to drive more predictable, efficient, and scalable revenue growth across inbound, outbound, and partner channels. The Senior Director, Sales Programs will lead the strategy, creation and execution of high-impact sales programs that improve pipeline generation, conversion, and seller productivity. This role is critical to aligning Marketing, Sales, Customer Success, and Revenue Operations to deliver a cohesive, data-driven GTM motion. This leader will also play a key role in modernizing how we operate—embedding AI-driven insights, improving funnel efficiency, and ensuring our sales model scales with the business.

Requirements

10–15+ years in Product Marketing, Sales Enablement, GTM Strategy or Sales Operations
Deep understanding of ICPs, customer segments, buying center and personas and tailing messaging and offerings to engage effectively
Experience in SaaS, hosting, digital services, or affiliate-driven ecosystems strongly preferred
Proven track record of improving pipeline conversion, revenue predictability, and sales productivity
Deep understanding of multi-channel GTM models (inbound, outbound, partnerships/affiliates)
Strong analytical and data-driven mindset
Experience working with executive stakeholders and influencing cross-functional decisions

Nice To Haves

Exposure to AI/advanced analytics in sales preferred

Responsibilities

Own the design, creation and execution of scalable sales programs across inbound, and outbound channels (as primary), and affiliate/partner channels (as secondary)
Translate company growth priorities into structured, measurable programs that drive revenue outcomes
Identify breakdowns in the funnel (lead quality, routing, segmentation, conversion) and implement solutions
Align programs with quota design, territory strategy, and capacity planning
Define and track KPIs across the funnel (volume, conversion, velocity, efficiency, attainment)
Partner with Marketing, RevOps and Finance to ensure alignment between pipeline generation and quotas, and provide input on coverage gaps and hiring needs
Drive continuous improvement through data analysis, testing, and iteration
Partner closely with Marketing (demand gen, growth), Product Marketing, and Partnerships to align on pipeline strategy
Work with RevOps to improve CRM workflows, lead scoring, routing, and reporting accuracy
Establish strong feedback loops between Marketing, Sales, Product, and Customer Success
Standardize sales playbooks across inbound, outbound, and, optionally, partner motions
Partner with Enablement to improve onboarding, ramp time, and ongoing performance
Reduce friction in tools and processes to improve seller efficiency
Introduce AI-driven insights into lead prioritization, forecasting, and opportunity management
Partner with analytics teams to surface predictive signals (conversion likelihood, deal risk, churn indicators)
Evaluate and implement tools that enhance sales effectiveness and operational efficiency
Lead program adoption during periods of GTM transformation
Ensure clear communication and alignment during organizational shifts
Assess team structure and capabilities to support evolving business needs