Senior Director, Sales (Brand & Ad Tracking)
About The Position
This role supports the growth of NielsenIQ’s Brand/Communication tracking business across North America. The Senior Director will develop strategic opportunities and winning programs that deliver deep consumer insights, fuel marketing effectiveness, and enable clients to strengthen their brand equity and performance. The position involves working closely with commercial teams to identify and nurture opportunities, shape compelling proposals, support/lead pitches, and guide clients toward the right solutions. The focus is on delivering high value client opportunities, contributing to revenue growth, and positioning NielsenIQ as a trusted partner in brand measurement. This is a high-visibility role for someone who thrives on collaboration, influence, and turning opportunities into results.
Requirements
- 10+ years' consultative working or sales success in securing large brand tracking programs, with experience leading high-value pitches, proposals, and RFP responses.
- Previous experience in consulting, analytics, or consumer research roles focused on brand tracking.
- Deep knowledge of brand and media evaluation, with the ability to apply insights to real-world client challenges.
- Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.
- Demonstrated thought leadership, with a clear point of view on brand growth and advertising strategy; experience presenting at events or webinars is a plus.
- Familiarity with sales processes and tools; hands-on experience in proposal development is essential.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders.
- Bachelor’s degree required.
- Ability to travel to meet clients.
- Must be in the US at time of application to be considered.
Nice To Haves
- Master’s degree preferred but not mandatory.
- Experience with NielsenIQ or equivalent data sets is an advantage.
Responsibilities
- Identify and activate opportunities to grow Brand and Communications Tracking adoption, supporting sales teams with strategic input and expertise.
- Develop and execute targeted activation plans to engage clients approaching the end of their current brand tracking contracts.
- Act as a trusted advisor, helping clients understand how our Brand and Communication Tracking capabilities can address their business challenges and deliver measurable impact.
- Prepare high-quality, high-value responses to RFIs and RFPs and other proposals.
- Craft pitches that differentiate NielsenIQ in the market and remain laser-focused on meeting client goals.
- Champion our Brand Tracking solutions across internal teams and with clients.
- Ensure stakeholders are equipped to confidently position and promote our offerings.
- Showcase impact through compelling success stories and thought leadership, including external articles and LinkedIn content.
- Stay informed on evolving product capabilities and market challenges to maintain relevance and credibility.
- Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success.
- Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions.
Benefits
- Comprehensive healthcare plan (medical, Rx, dental, and vision).
- Flexible spending accounts and a Health Savings Account (including company contributions).
- Life and AD&D insurance.
- 401(k) retirement plan including company matching contributions.
- Disability insurance.
- Tuition Reimbursement.
- Discretionary paid time off program and 11 paid holidays.
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
- Industry-leading parental leave.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
