Senior Director Product Marketing (Unit 42)

Palo Alto Networks•Reston, VA

10h•Onsite

About The Position

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary Our Mission At Palo Alto Networks® everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish — but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are. Your Career As the marketing leader for our Unit 42 portfolio, your team is responsible for the success of Palo Alto Networks industry-leading threat intelligence, threat hunting, incident response (IR), managed detection and response (MDR), and proactive security services. This role will set the strategic direction and own the positioning for our end-to-end Unit 42 business, ultimately delivering customer acquisition, pipeline and thought leadership to meet our business objectives. The ideal candidate is a product marketing leader, who can manage all aspects of marketing strategy, positioning, planning, budgets, big bets, metrics and reporting. The role requires strong domain knowledge in cybersecurity and experience in MDR, IR and/or threat intelligence domains. Great communication skills and strong collaboration with product development and service delivery teams is a must.

Requirements

15+ years of experience in enterprise marketing, including previous product marketing leadership experience
Demonstrated track record that proves deep knowledge of cybersecurity services and threat research.
Strategic and analytical mindset with demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences.
Strong analytical, leadership, and partnering skills.
The ideal candidate possesses a blend of marketing, business and technical savvy; a big-picture vision, and the drive to make that vision a reality in an emerging or established market.
Demonstrated ability to champion an AI-first approach within marketing operations, utilizing advanced automation tools to streamline content development, scale enablement assets, and uncover data-driven target audience insights.
Experience of the full product lifecycle management from business planning to launch to program management and measurement.
Be a good storyteller. Our marketing leaders need to be our best story-tellers and inspire the rest of the company to tell the right stories.
Demonstrated ability to influence up, down and across functionally to peers and the ability to collaborate among multiple groups.

Nice To Haves

An MBA is highly preferred.

Responsibilities

Own the overall marketing strategy for Unit 42 across thought leadership, threat research, and cybersecurity services, with a key focus on how services can drive product pull-through.
Lead positioning for Unit 42 to establish a bold, differentiated point of view across all service categories.
Deliver world-class thought leadership (e.g. threat reports, adversary attribution, and ongoing threat/attack campaign reporting) that elevate Unit 42, Cortex, and Palo Alto Networks overall brand in security operations.
Lead with an AI-first mindset that delivers automation and scale across all product marketing workflows, optimizing the team's operational efficiency, collateral generation, and go-to-market execution.
Work closely with direct reports to develop marketing plans and evaluate key marketing initiatives as well as tentpole programs to achieve growth targets.
Establish clear and consistent marketing performance metrics.
Communicate metrics across company leadership.
Recognize new market opportunities and influence go-to-market priorities.
Ensure each business is positioned in a way that resonates with customers and our messaging reflects the value we bring in terms that our customers understand.
Understand our buyer personas and collaborate with sales leadership to amplify the Unit 42 value props and sales plays within the company.