Senior Director, Product Marketing Pain Management

AtriCure • Minneapolis, MN

3d • Onsite

About The Position

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure’s Isolator® Synergy™ Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure’s AtriClip® Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure’s Hybrid AF™ Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure’s cryoICE cryoSPHERE® probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. We foster a culture of inclusion by embracing diverse experiences and individuals where everyone’s authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

The Senior Director, Product Marketing Pain Management is responsible for owning and advancing the overall strategy, growth, and performance of the Pain Management portfolio. This role leads the business case for sustained portfolio growth, owns enterprise‑level portfolio and lifecycle strategy, and drives both upstream innovation and downstream commercialization initiatives across the pain management therapy area.
The position serves as the primary voice and champion for Pain Management, shaping the long‑term vision while ensuring disciplined execution across multiple products, platforms, and stages of maturity. This role is accountable for leading and influencing cross‑functional stakeholders—including Sales, Marketing, Training & Education, Research & Development, Operations, Finance, Quality, and Regulatory—to deliver differentiated solutions, successful product launches, strong customer and KOL engagement, and measurable business results across the full Pain Management portfolio.

Requirements

• Bachelor’s degree in marketing, biomedical engineering required or demonstrated equivalent combination of education, training and experience
• Minimum of thirteen (13) years successful sales/marketing or related experience in medical devices
• Minimum ten (10) years managerial experience
• Track record of thorough analysis of a business unit, coupled with the ability to win supporters in the larger organization
• Experience aligning with top company executives and leading through influences
• Direct experience with US and INTL physicians, strong familiarity with Cardiac, Thoracic, and/or Vascular procedures
• Ability to influence cross-functional teams without formal authority, in particular R&D teams
• Builds and nurtures relationships internally and with external customers
• Analytical and strategic, effective communicator, and strong moderator/presenter
• Hands-on and able to manage multiple deadlines in a fast-paced environment
• Ability to travel up to 50%

Nice To Haves

• MBA or advanced degree
• Experience with international organizations and customers

Responsibilities

• Own and lead the overall product marketing and portfolio strategy for the Pain Management business, serving as the primary voice and champion for the therapy area across the organization.
• Set the long‑term vision and growth strategy for Pain Management based on deep understanding of clinical practice, patient pathways, market dynamics, reimbursement, customer needs, and competitive landscape.
• Own full product lifecycle and portfolio strategy across multiple pain management solutions (e.g., cardiac, thoracic, extremity), representing the portfolio in enterprise‑level portfolio governance, investment, and prioritization decisions.
• Define and execute integrated product marketing strategies across the Pain Management portfolio, including value proposition development, positioning, messaging architecture, segmentation, go‑to‑market strategy, and launch excellence to drive adoption, revenue growth, and profitability.
• Establish and champion a data‑driven operating culture across the portfolio by defining key business, market, and performance metrics to inform decisions, prioritize investments, and track portfolio health and impact.
• Lead customer, clinician, and thought‑leader engagement across the Pain Management space, building strong partnerships with physicians, advanced practice providers, hospitals, health systems, and KOLs, and contributing to enterprise‑wide thought‑leader strategy and engagement models.
• Guide innovation and future pipeline strategy within Pain Management by identifying unmet clinical needs, emerging technologies, evolving standards of care, and new market opportunities to inform product development and long‑range strategic planning.
• Partner closely with R&D and cross‑functional teams to translate voice‑of‑customer, market, and clinical insights into differentiated product requirements, evidence strategies, and successful product development across the portfolio.
• Ensure regulatory, legal, and compliance alignment in all product marketing, messaging, and portfolio planning activities, reinforcing a strong culture of compliance.
• Collaborate with Sales, Training & Education, Market Access, and International teams to align portfolio strategy, enable the field with compelling value stories and tools, and support achievement of global revenue, adoption, and market expansion objectives.
• Lead, develop, and mentor high‑performing product marketing teams responsible for multiple products and initiatives, shaping organizational design, building future leaders, and fostering a culture of accountability, innovation, and continuous improvement.
• Develop and manage portfolio‑level budgets and resourcing plans, ensuring efficient allocation of people and capital to support strategic priorities and financial commitments.
• Act as a senior enterprise leader, influencing without authority, shaping ways of working, driving cross‑functional alignment, and contributing to broader commercial, marketing, and corporate strategy initiatives.
• Regular and predictable work performance
• Ability to work under fast-paced conditions
• Ability to make decisions and use good judgment
• Ability to prioritize various duties and multitask as required
• Ability to successfully work with others
• Regular and predictable worksite attendance
• Additional duties as assigned

Benefits

• Medical & Dental beginning day 1 of employment
• 401K plus match
• 30 days of paid Parental Leave, in addition to maternity leave, for new moms and dads
• Volunteer Time off
• Pet Insurance
• on-site fitness center
• cafeteria

What This Job Offers

• Job Type: Full-time
• Career Level: Senior