Senior Director, Product Analytics

Etsy•New York, NY

2d•$278,000 - $362,000•Hybrid

About The Position

Etsy is seeking a Senior Director, Product Analytics to join our Products organization. You will be responsible for leading the team that provides industry-leading product measurement techniques, actionable insights, and a deep understanding of Etsy’s buyers and sellers across the customer journey. In addition, you should be an experienced Analytics professional with a track record of success in a dynamic, fast-growing environment and experience working closely with Product, Marketing, and Finance teams. This is a full-time position reporting to the VP, Analytics. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

Requirements

10+ years of experience leading analytics initiatives, with significant tenure in product analytics roles and a deep understanding of marketplace dynamics
6+ years leading analytics teams, including managing managers
Deep expertise in product analytics techniques, including experimentation design and analysis, causal inference, funnel and retention analysis, user segmentation, and product metric frameworks
Proven ability to build measurement systems that connect product engagement to business and financial outcomes, including contributing to financial forecasting processes
Comfortable getting your own data — you write SQL, work directly in BigQuery or similar, and don't need an analyst to pull numbers for you when you want to investigate something
Advanced experience with analytics tools including SQL, R/Python; familiarity with modern data stacks (e.g., BigQuery, dbt, Looker)
Passionate about using data to drive product decisions; equally strong analytically and in translating complexity into clear, actionable narratives
Natural collaborator who knows how to drive decision-making through influence across Product, Engineering, and Finance, with a forward-looking and solutions-oriented approach
Inspiring, engaging, and clear communication style; strong executive presence — you're as comfortable presenting to a room of data scientists as you are advising the CPTO
Proven track record of building strong teams through active development and recruiting top talent

Responsibilities

Serve as a primary thought partner to our CPTO — helping shape the product strategy agenda through deep analytical insight, proactive opportunity identification, and a clear point of view on what the data is telling us
Partner with senior leaders across Product and Engineering to set the measurement strategy for Etsy's core buyer and seller experiences
Manage a large, high-performing team of ~30 data scientists and managers supporting Product initiatives
Develop and evolve analytical frameworks, experimentation methodology, and data science techniques to measure and improve product performance — including funnel analysis, A/B testing and causal inference, user segmentation, retention modeling, and feature impact measurement
Define and steward Etsy's product metric frameworks, ensuring teams across Product, Engineering, and Finance share a consistent understanding of how product decisions connect to business outcomes
Partner closely with Finance to model the product contribution that feeds into Etsy's financial forecast — translating product performance signals into the inputs that drive GMS outlook and long-range planning
Partner with Engineering and Data Platform teams to ensure robust instrumentation, data quality, and scalable tooling for product experimentation and analytics
While you'll spend most of your time leading and influencing, you won't just manage from a distance — you're expected to get your own data, do your own analysis, and bring a credible analytical point of view to the most important strategic conversations
Actively identify and surface strategic opportunities across our buyer and seller product portfolio through proactive insight generation
Raise the skill level of our Analytics function through strong practices, processes, and tools, and close mentorship of both direct reports and the broader team