Senior Director, Pricing and Product Strategy

Meow Wolf•Santa Fe, NM

2d•Hybrid

About The Position

Meow Wolf opens portals of possibility. Come as you are! We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world. We share a strong commitment to Belonging through our values of: Collaborative Creativity : We believe the act of creating together amplifies possibilities. Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery. Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong. Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in. Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art. If this all sounds like YOU, read on….

Requirements

Bachelor’s degree in Business, Finance, Economics, Statistics, or a related quantitative field.
7+ years of progressive experience in Pricing Strategy, or a related analytical role, with at least 3 years in a leadership capacity.
Experience in the entertainment, hospitality, attractions, or retail industries is highly desirable.
Deep expertise in developing and implementing dynamic pricing algorithms and yield management principles.
Strong experience in product bundling, packaging strategy, and commercial innovation.
Proven proficiency in statistical analysis and predictive modeling (e.g., regression, time-series forecasting).
Advanced proficiency with data analysis tools (e.g., SQL, Python, R, or similar) and data visualization platforms (e.g., ThoughtSpot, Looker, Kibana).
Exceptional strategic thinking, communication, and presentation skills, with the ability to articulate complex analytical concepts to non-technical stakeholders.
Demonstrated ability to influence cross-functional teams (Operations, Marketing, Finance) and drive organizational change.
Strong understanding of consumer behavior, pricing psychology, and experiential value creation.
Applicants must be currently authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

Experience in the entertainment, hospitality, attractions, or retail industries is highly desirable.

Responsibilities

Develop and champion a cohesive, organization-wide pricing and optimization strategy that integrates pricing, packaging, and experience design to achieve financial targets.
Partner with Marketing and Product teams to align pricing strategies with brand positioning and go-to-market efforts.
Present detailed performance reports, strategic recommendations, and forecasts to the Executive Leadership team and Board of Directors.
Monitor industry trends, competitor pricing, and emerging monetization models across entertainment, hospitality, and attractions to maintain a competitive advantage.
Build, maintain, and refine sophisticated predictive models for demand forecasting, price elasticity, and revenue impact analysis across all focus areas.
Collaborate with Finance and Accounting teams to ensure pricing structures support margin goals and align with budgeting and forecasting processes.
Partner with Product & Engineering to design and monitor A/B testing for pricing and promotional initiatives, using results to inform revenue strategy and optimization.
Monitor key performance indicators (KPIs) related to revenue, profitability, transaction value, yield, and by operational efficiency.
Identify new revenue opportunities through product design, packaging, and pricing innovation.
Collaborate with Product, Creative, and Operations teams to bring new offerings to market.
Develop frameworks for testing and scaling new monetization concepts across exhibitions.
Serve as the business owner for all revenue management systems and tools (e.g., ticketing software, POS, inventory systems), ensuring optimal configuration and integration.
Collaborate with Data and Product teams to improve visibility into revenue performance through dashboards, analytics tools, and reporting frameworks.
Establish clear processes for price changes, promotions, and product/package launches, ensuring seamless execution across all operational channels.