Senior Director, Paid Media & Digital

Avōq•New York, NY

16h•Hybrid

About The Position

Avoq is seeking a Senior Paid Media Director to serve as a senior member of the AIP (Audience Intelligence Performance) team, providing leadership and mentorship to a growing team of strategists and leading work for clients ranging from Fortune 100 companies and global brands to the country’s top universities, non-profits, causes, and foundations. This role can be based out of either our New York, Chicago, or Washington D.C. office. The ideal candidate is a strategic thinker with vast knowledge of the digital marketing and advocacy technology landscape to lead and drive the strategy, development, and execution of all digital marketing plans and emerging media initiatives based on client requirements. They will oversee all aspects of client accounts, including strategy development, timelines, reporting, and budgets. This position requires strategic vision and in-depth knowledge of digital and social media advertising, audience segmentation, campaign management, and trends in online advocacy to strengthen Avoq’s growing digital practice and further client goals. The role demands thriving in a fast-paced, growth-oriented environment within a constantly changing industry, with a drive and results-oriented mindset to achieve goals. Key attributes include being curious, ambitious, entrepreneurial, comprehensive, relentless, and committed, with deep knowledge of campaign metrics and analytics to inform strategies and relay information effectively. A solid understanding of the dynamic interactive marketing industry and the ability to connect-the-dots across channels is essential. The candidate must be confident presenting digital expertise in formal business pitches or client meetings, acting as a digital evangelist to empower colleagues and clients. An organized project manager adept at prioritizing dynamic task lists and managing vertically and horizontally to achieve objectives is also crucial.

Requirements

Bachelor’s degree or higher in advertising, marketing, business, or similar area; graduate degree preferred
7+ years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus.
5+ years of previous management experience
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
Proven ability to strategically plan digital initiatives that align with clients’ strategic goals, KPIs and outcomes across a varying range of digital campaign budgets.
Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels – In platform knowledge and campaign execution experience required.
Experience in marketing automation, conversion rate optimization, and advance audience targeting.
Experience translating highly technical information into presentable and digestible formats that educate and enlighten non-technical internal and external stakeholders via datastudio, hubspot, or other metrics reporting platform
Fundamental understanding of web and app development, mobile optimization, measurement and analytics, internet technology, UI/UX, content strategy, etc.

Nice To Haves

Graduate degree preferred

Responsibilities

Be a subject matter expert offering strategic thought leadership building digital campaigns that are sophisticated, measurable, and actionable on key client engagements.
Analyze client’s digital strategies, lead strategic ideation sessions and partner with internal groups to create and deliver outcomes-focused solutions.
Build and execute strategic paid digital campaigns that are measurable and actionable.
Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.
Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on: Designing strategies to move our targets and advance our client outcomes, Current tactics in audience segmentation and digital targeting, Data analysis to drive online advertising strategy and campaign measurement, Driving full funnel multi-channel audience engagement across social media, online/digital, video, email, web, and mobile platforms.
Apply your experience to elevate strategic thinking across the organization.
Manage and inspire a team of strategists to consistently deliver strategic solutions that meet agency standards.