Senior Director of Wholesale Sales

Cirrus Systems, Inc. • Dallas, TX

20d • Onsite

About The Position

The Senior Director of Wholesale Sales will take a proven reseller model within the signage and integrator industries and supercharge it for 10x scale. While our foundation in the national sign industry is strong, we need a strategic operator to transform "performing" into "dominance." You will take command of our reseller network, injecting the velocity, structure, and operational discipline required to turn a successful partner program into a high-growth, predictable B2B revenue engine.
This is a role for a leader who treats growth as a science, not a guessing game. You will align Sales and Marketing into a unified force, tightening execution across the funnel to ensure that every partner relationship is optimized for maximum yield. As a key member of the team, your mandate is to professionalize our expansion: building the systems, forecasting rigor, and team architecture that allow us to scale aggressively without breaking the machine.

Requirements

• 10+ years of progressive leadership experience scaling B2B sales organizations, with significant experience in channel or reseller-led models
• Proven track record of taking a revenue engine from strong performance to materially higher scale — not simply maintaining steady-state growth
• Direct experience leading both inside and outside sales teams across multiple regions, with demonstrated success building high-performance cultures
• Deep fluency in go-to-market mechanics, including funnel design, forecasting discipline, compensation architecture, territory design, pricing strategy, and expansion motion
• Demonstrated ability to build structure and operating rigor — establishing repeatable processes, performance standards, and accountability rhythms that drive predictable results
• Experience partnering cross-functionally with Marketing, Product, Finance, and Operations to align growth strategy with execution
• Executive presence with the ability to provide clear, data-driven recommendations to senior leadership and the Board
• Bachelor’s degree required

Nice To Haves

• Experience in SaaS, HaaS, hardware-enabled SaaS, or adjacent technology-driven industries strongly preferred
• MBA or equivalent experience preferred

Responsibilities

• Scale and strengthen Cirrus’ national reseller signage and integration channel by refining partner segmentation, prioritizing high-value accounts, and expanding into underpenetrated geographies and vertical markets
• Drive revenue growth across new partner acquisition and long-term retention — increasing average revenue per reseller and overall network productivity
• Lead and develop inside and outside sales teams across multiple regions, establishing clear performance standards that drives predictable results
• Own pipeline health and forecasting accuracy across the channel, improving coverage, velocity, and close rates through disciplined inspection and performance management
• Build and optimize the end-to-end reseller sales process — from recruitment and onboarding to enablement, expansion, and renewal
• Partner cross-functionally with Marketing to align demand generation efforts with channel growth priorities and ensure consistent, high-quality pipeline creation
• Use data and performance analytics to inform territory design, pricing strategy, resource allocation, and organizational structure
• Continuously evaluate market dynamics and competitive positioning within the sign industry to protect and extend Cirrus’ leadership position.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager