Senior Director of Trade Marketing (Hybrid)

Beauty Industry Group•Los Angeles, CA

just now•$190,000 - $200,000•Hybrid

About The Position

The Senior Director of Trade Marketing is a newly established leadership role responsible for building and running Bellami's Trade Marketing function. This role owns the salon marketing channel end-to-end from loyalty in-salon merchandising, annual planning, and promotion execution and stands up the team required to deliver it. The role reports into SVP of Marketing and partners closely with Sales, Education, and Brand and Integrated Marketing. This is a hybrid role requiring employees to be onsite Tuesday, Wednesday, and Thursday at the Los Angeles office.

Requirements

Proven experience building or scaling a trade marketing, field marketing, or channel marketing function, ideally in salon, beauty, or CPG
Track record designing loyalty, ambassador, or influencer-style programs with measurable ROI
Strong cross-functional leadership, able to partner with Sales and Brand Marketing without formal authority over either
Experience hiring and standing up a new team from a defined headcount plan
Comfort operating in both strategy (annual planning, vision-setting) and execution (roadshows, POP catalogs, events, salon-level rollout)

Responsibilities

Build a robust salon loyalty system with centralized ownership and tracking
Develop detailed salon profiles to segment and prioritize the salon base
Strategically drive salon visibility and merchandising across available salons
Own the annual marketing planning process for key salon accounts
Design and manage promotions with clear efficiency and ROI tracking
Create and maintain the Stylist Playbook
Own commercialization of marketing plans and in-salon execution in partnership with Sales
Translate brand and marketing strategies into key salon business priorities
Support commercial plans that enable Sales teams to win in key salons and chains
Manage the retail interface to support in-salon execution
Track promotion efficiency and brand-level ROI / cost-per-event analysis
Integrate a robust KPI tracking mechanism across all trade programs
Create roadshows for big cities and priority markets