Senior Director of Product Marketing, Platform

Workiva Inc.•Denver, CO

4d•$185,000 - $315,000•Remote

About The Position

Workiva is seeking a visionary, enterprise-grade product marketing leader to own and elevate how Workiva’s platform, including its AI capabilities, is positioned, messaged, and brought to market. This role sits at the intersection of product innovation, corporate narrative, and technical credibility. Reporting to the VP of Product Marketing, the Senior Director will lead a team responsible for corporate messaging, AI positioning, platform capabilities, technical product marketing, and launch operations. The position offers an opportunity to define the narrative for an emerging category at the intersection of platform, AI, and trust, while building and leading a world-class team.

Requirements

12+ years in product marketing, including 5+ years leading high-performing teams
Undergraduate degree

Nice To Haves

Proven expertise in enterprise B2B SaaS platform strategy, positioning, and messaging
Ability to translate complex, technical innovation—specifically AI and platform architecture—into compelling, differentiated value
Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders
Strong partnership skills across product management, marketing, and sales leadership
Demonstrated success driving sales enablement and revenue impact
Exceptional communication and storytelling skills

Responsibilities

Define the Platform Narrative: Craft bold, differentiated positioning that elevates Workiva’s platform and AI capabilities as the trusted foundation for finance, risk, and sustainability.
Partner with peer leaders across Portfolio and Solutions Marketing to ensure the platform story reinforces—and is reinforced by—the broader Workiva narrative.
Serve as a thought leader internally and externally, guiding messaging across campaigns, content, events, and executive storytelling.
Ensure platform capabilities—data foundation, workflow, controls, reporting, and extensibility—are represented consistently across all go-to-market content.
Drive Workiva AI Positioning: Own the team’s approach to positioning Workiva’s AI capabilities, ensuring messaging is credible, differentiated, and grounded in real customer value.
Partner deeply with Product Management and AI/ML leadership to bring platform innovation to market with clarity and momentum.
Bring the Platform to Life: Build a technical product marketing function, turning platform and AI capabilities into vivid, credible use cases that show buyers exactly how the technology works in practice.
Hire and guide the team in building high-impact demo content—live demos, recorded walkthroughs, and interactive experiences—for events, sales, and the website.
Partner with video, web, and events teams to ensure platform capabilities show up compellingly across keynotes, product videos, and workiva.com.
Drive How We Bring New Innovation to the Market: Partner with the product organization on alignment and execution of our launch process.
Work across marketing and enablement to plan how we bring innovations to the market.
Oversee the execution of our market launches.
Be the Voice of the Market: Bring deep customer, buyer, and competitive insights into the business to inform platform strategy and roadmap direction.
Anticipate market shifts driven by AI and evolving buyer expectations, and position Workiva’s platform to lead.
Lead and Scale a High-Performing Team: Build and inspire a world-class team of product marketers covering corporate messaging, AI, platform capabilities, and technical product marketing.
Recruit and develop top-tier talent, fostering a culture of strategic thinking, accountability, and continuous growth.
Elevate the role and influence of platform product marketing across the organization.