DIR, MARKETING SR

Frontier Communications • Jackson, NJ

4d • $138,000 - $214,000 • Onsite

About The Position

As the largest pure-play fiber provider in the U.S., Frontier delivers blazing-fast broadband connectivity that unlocks the potential of millions of consumers and businesses. As a Frontier employee, you will be part of our purpose of Building Gigabit America—creating the digital infrastructure that the country needs to thrive today and into the next century. Join us! The role serves as the nucleus of our customer acquisition strategy, our media and creative testing initiatives, and our day-to-day optimization efforts. In this in-person role, you will be required to report to 1919 McKinney Ave, Dallas, TX to complete your work responsibilities.

Requirements

• Bachelor’s Degree plus 15+ years of media strategy or media agency management experience required.
• Media expert, with a track record of understanding and driving the media value-chain process.
• Well-aware of the MarTech / AdTech ecosystem (of different tech/platforms, data, general economics (fees, pricing models, etc.)) together with good industry relationship.
• Complex problem solver who can define, assess, solve, and decisively communicate back to leadership clearly and concisely.
• Self-starter, able to work independently and build connections with key stakeholders.
• Entrepreneurial, intellectually curious, with an aptitude for creative problem-solving.
• Have a strong sense of accountability, take ownership of outcomes and team performance; you set a bar in terms of pace, and intellectual rigor of our planning process, and have strong communication, presentation, and facilitation skills.
• Analytical with a KPI-orientated mindset, able to drive decisions using data.
• Thrives in a fast-paced and ever-changing turnaround environment, with a “roll up the sleeves” mindset, and drive to accomplish what is necessary.
• Challenge the status quo, with a desire and tenacity to test innovative customer solutions.
• Can articulate a vision that inspires and motivates cross-functional teams to deliver against it and you innovate by bringing together diverse individuals with varied experiences and perspectives to solve problems.
• Can build a high-performing team culture that nurtures talent and develops leaders for the future.

Nice To Haves

• knowledge of the telecom industry is preferred
• an MBA is a plus

Responsibilities

• Develop and implement a transformative media strategy that aligns with Frontier’s overall marketing objectives of driving demand and unleashing unprecedented revenue growth.
• Oversees media agency relationships, relentlessly driving overall performance and output.
• Builds and manages strategic partnerships with media partners and vendors.
• Identifies media and marketing innovation white spaces: Delivers new tools and platforms to bring to life overall media model evolution (across TV, mobile, digital, programmatic, etc.).
• Leads ongoing long-term and short-term strategy, planning, optimization, and reporting of media performance across funnel stages and audiences to meet and exceed annual targets.
• Led cross-functional teams to test and roll out new, innovative strategies and tactics to improve conversion.
• Oversees agency and publishing partner media campaign strategy, execution, return-on-ad-spend (ROAS), and led quarterly business reviews (QBRs) with key partners.

Benefits

• Day one medical, dental, vision and prescription drug plan
• 401k match of 50% on 6% of eligible compensation
• Tuition Assistance Program
• Personal & Work Life Balance Resources & Wellness Support Assistance
• Employee Resource Groups
• Same-sex spouse and domestic partner benefits coverage
• 10 weeks of paid parental leave, & a phased return to work program for new parents
• Up to $10k in adoption program assistance
• 3 weeks of paid caregiver leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior