Senior Director of Marketing

Discovery Senior Living • Bonita Springs, FL

1d • Onsite

About The Position

The Senior Director of Marketing serves as a senior strategic leader responsible for driving lead generation, occupancy growth, brand performance, and marketing ROI across Discovery Management Group (DMG) communities nationwide. In addition to leading community marketing strategy, this role oversees and develops a team of Directors of Marketing, ensuring consistent execution, strategic alignment, accountability, and performance across the portfolio. Success in this role is achieved through enterprise-level strategic planning, performance optimization, executive communication, budget oversight, investor reporting, agency leadership, talent development, and cross-functional collaboration with Sales, Paid Media, Web Operations, and STAT Marketing. This role is expected to dedicate the majority of its time to high-impact leadership activities, including strategic planning, portfolio performance management, stakeholder engagement, and growth initiatives. Communication, meetings, and administrative responsibilities should support these priorities but not overshadow them. The Senior Director's greatest value comes from building and developing high-performing marketing leaders, influencing executive decision-making, identifying growth opportunities, optimizing portfolio performance, and ensuring marketing investments deliver measurable business outcomes at scale.

Requirements

• Bachelor’s degree in marketing, or other related area of specialty with ten or more years of proven marketing experience
• Minimum of 5+ years of direct people leadership experience, including managing, coaching, and developing senior-level marketing professionals and people leaders
• Minimum 6+ years analysis and reporting experience
• Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, and creating sales-driven messaging
• Ability to track, analyze and report on ROI data
• Financially savvy with experience managing budgets, GL codes, P & L reports and forecasting
• Working knowledge of Customer Relationship Management software
• Ability to thrive in a high-pressure environment
• Innovative spirit, receptive to change and substantial organizational growth
• Superior communication skills with the ability to present to senior teams and investment partners
• Intense work ethic with a dedication to teamwork
• Strong attention to detail and deadlines
• Multitasking skills for handling multiple projects, cross-divisionally
• Critical thinking skills for identifying and addressing concerns
• Ability to build relationships and articulate ideas well
• Excellent grammar, editing and copywriting skills
• Capacity to train and mentor other team members
• Ability to calculate figures and amounts such as discounts, interest, commission’s proportions, percentages, area, circumference, and volume.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.
• Ability to articulate data and present to senior teams and investment partners
• Ability to track, analyze and report data on ROI including Cost Per Leads, Cost Per Move-In, Cost Per Channel
• Ability to thrive and multi-task in a fast-paced, high-pressure environment.

Nice To Haves

• Senior living, healthcare, real estate or agency experience
• Experience in a lead generation environment

Responsibilities

• Lead, develop, coach, and mentor a team of Directors of Marketing, providing ongoing guidance, performance feedback, professional development, and strategic direction
• Establish performance expectations, best practices, and accountability measures to ensure consistent execution and results across the marketing organization
• Oversee the development and execution of quarterly and annual marketing strategies that drive lead generation, occupancy growth, brand awareness, and measurable ROI across assigned regions and communities
• Serve as a senior strategic partner to Operations Leadership, Regional Sales Leadership, and corporate stakeholders on marketing performance, opportunities, challenges, and growth initiatives
• Analyze portfolio-wide marketing performance, lead quality, conversion metrics, channel effectiveness, and budget utilization to identify trends, opportunities, risks, and optimization strategies
• Lead strategic planning, forecasting, occupancy support initiatives, business reviews, and performance assessments to ensure alignment with enterprise objectives
• Oversee community marketing budgets, financial reporting, ROI analysis, investor requests, and executive-level performance presentations
• Present marketing strategies, performance insights, and recommendations to executive leadership, capital partners, investors, and ownership groups
• Partner with corporate subject matter experts to develop strategies that address sales challenges, strengthen competitive positioning, and support occupancy goals through collaboration with regional sales leaders and operational teams
• Partner with STAT Marketing to guide the development, execution, and optimization of web, digital advertising, and integrated marketing strategies designed to improve lead volume, lead quality, conversion performance, and occupancy outcomes
• Provide input for creative assets, digital campaigns, websites, reputation management, public relations initiatives, and community marketing events
• Build and maintain a deep understanding of market conditions, competitive landscapes, customer behavior, industry trends, and local socioeconomic factors to inform enterprise marketing strategy
• Partner with agency and vendors to align on performance expectations, evaluate results, and ensure alignment with organizational goals and investment priorities
• Identify opportunities to improve processes, reporting, resource allocation, and operational efficiencies across the marketing organization
• Support acquisitions, community transitions, portfolio optimization efforts, and other strategic business initiatives with BAT
• Ensure compliance with Discovery Management Group brand standards across all marketing initiatives and customer-facing communications
• Develop future marketing leaders through coaching, mentorship, succession planning, and professional development initiatives
• Prioritize high-impact strategic initiatives while effectively managing reactive business needs and changing priorities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior