Senior Director of Marketing

Trademark Property Company • Atlanta, GA

1d • Onsite

About The Position

Trademark Property Company, based in Fort Worth, Texas, is a full-service real estate firm specializing in the development, investment, and management of mixed-use, retail, multifamily, and office properties. We aren’t just about square footage or leasing rates. We are in the business of placemaking. We take ordinary spaces and turn them into community hubs—places where people want to be, connect, and experience something special. Our business is focused on adding value to assets, but our passion is adding value to communities. We don’t just manage properties; we curate experiences. If you want a career that is as dynamic and vibrant as the places we create, you’re looking in the right place. We aim for our culture to truly reflect our purpose and guiding principles. Our Purpose is to be extraordinary stewards, enhance communities and enrich lives. Our guiding principles: Have Vision, Engage People, Make a Difference, Create Value, Build Partnerships. The Senior Director of Marketing is responsible for the strategic leadership of Atlantic Station's brand, marketing, communications, public relations, signature events, and entire guest experience footprint. This critical leadership role develops and executes high-impact integrated initiatives that strengthen Atlantic Station's position as a top-tier mixed-use hub, drive retail traffic and sales, support asset leasing objectives, and elevate long-term property value. The Senior Director directly guides the on-site marketing team and concierge organization, working hand-in-hand with ownership, agency partners, and media stakeholders.

Requirements

• A minimum of 10 years of progressive marketing leadership experience.
• Direct experience within destination marketing, premier high-traffic retail centers, large-scale mixed-use assets, luxury hospitality, or commercial real estate is required.
• Bachelor's degree in Marketing, Communications, Public Relations, Hospitality, or a closely related business field.
• Demonstrated history of launching successful integrated brand campaigns, sophisticated public relations responses, and complex, large-scale event workflows.
• Strong organizational, project management, and relationship-building skills with a proven capability to manage cross-functional projects.
• Exceptional written and verbal presentation skills, comfortable summarizing data-driven marketing trends and financial returns directly to institutional owners.
• Willingness and flexibility to work variable hours, including evenings, weekends, and major holidays to oversee critical property activations and peak seasonal events.

Responsibilities

• Guard, strengthen, and champion the Atlantic Station brand identity across all media channels, public touchpoints, and guest interactions.
• Architect and deliver comprehensive annual marketing, digital, and public relations strategies tightly aligned with overall asset performance goals.
• Monitor consumer insights, retail trends, and Campaign Key Performance Indicators (KPIs) to continually refine approach, measure success, and report results to ownership.
• Lead the creative planning and operational execution of large-scale signature events, seasonal programs, and community activations that turn the property into a buzzing regional draw.
• Supervise digital strategy, including website content, social media channels, targeted email marketing, creative video/asset production, and traditional advertising campaigns.
• Serve as the primary media spokesperson and strategic liaison for Atlantic Station with local community organizations, corporate partners, and city entities.
• Coordinate retailer marketing opportunities, multi-tenant grand openings, and exclusive in-store activations to boost sales and enhance tenant retention.
• Collaborate with the Vice President of Specialty Leasing to capture lucrative corporate sponsorships, property-wide brand partnerships, and unique revenue-generating pop-up initiatives.
• Partner with the multi-family residential and office leasing teams to build cohesive, integrated cross-programming that unifies the entire live-work-play environment.
• Direct, mentor, and foster professional growth within the on-site marketing staff, the Concierge Manager, and the guest services team.
• Own the development and meticulous monthly management of complex annual marketing budgets, tracking forecasts and agency financial records.
• Manage specialized public relations, creative, and digital agencies, ensuring deliverables are hit on time and within scope.

Benefits

• Medical, Dental, & Vision: Coverage through United Healthcare.
• Disability & Life Insurance: Employer-paid short-term/long-term disability and life & AD&D insurance.
• Paid Leave: Up to 4 weeks of paid maternity leave and 2 weeks of paid paternity leave.
• 401k: With a company match of 50% on the first 5% of your contributions.
• Paid Time Off (PTO): 15 days of PTO are accrued from your first full pay period.
• Paid Holidays: You will receive 10 paid holidays per year, plus a paid birthday holiday and 2 paid volunteer days.
• Additional Company-Paid Benefits: Access to HealthJoy for telehealth and advocacy services, and Rocket Lawyer for legal services.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior