Senior Director of Marketing

Protomiq LLC•Atlanta, GA

19d

About The Position

Protomiq seeks a dynamic Senior Director of Marketing with a proven track record of building winnable pipeline to lead marketing strategy and execution. This is a key leadership role driving awareness, customer acquisition, retention, and revenue growth — spanning performance marketing, lifecycle marketing, content, events, partnerships, and brand. Managing a team of tenured marketers, you’ll build and execute a marketing strategy aligned with Company goals, developing a deep understanding of how brand, product marketing, demand generation, and events drive growth. You’re a strategic, collaborative operator and an inspirational leader who motivates specialists to deliver results.

Requirements

Proven experience in marketing leadership roles.
Equally comfortable reviewing Meta performance, planning lifecycle campaigns, developing creative strategy, and analyzing retention metrics.
Stellar track record of driving customer acquisition and revenue growth, with strong marketing and research skills.
Knowledge and practical experience with SEO, digital marketing tools, and related software.
Proven experience partnering with sales to deliver effective events and optimize field marketing.
Can balance brand building with performance marketing and move quickly without a large team.
Highly observant, analytical, and able to thrive in a fast-paced, entrepreneurial environment.
Strong leadership and budget management skills, with excellent communication and interpersonal abilities.
Ability to thrive in a fast-paced, entrepreneurial environment.
BS in marketing, branding, business, PR, or a similar field.

Nice To Haves

Master’s degree valued.

Responsibilities

Lead cross-functional marketing strategy to drive new customer acquisition and expand product adoption among existing customers.
Serve as the team’s demand and pipeline generation expert, scaling the business predictably and efficiently through marketing programs.
Own the annual marketing budget — planning, tracking spend, and optimizing ad spend, staffing, and event costs to decrease Cost Per Lead and improve lead quality over time.
Set weekly, monthly, quarterly, and annual targets aligned to business goals, and track competitors’ successes and failures to inform strategy.
Plan and execute high-impact events and other field marketing activities coordinating with sales.
Lead product marketing and content strategy — driving top-of-funnel interest and ongoing product adoption among current customers — partnering with Product and Operations on customer communications to improve Company CLTV.
Manage a team of specialists and agencies to deliver marketing department results.