Senior Director of Marketing & Communications

External • Sedro-Woolley, WA

21h • Onsite

About The Position

Janicki Industries is seeking a Senior Director of Marketing and Communications to lead and execute a modern, enterprise-level marketing strategy. This role is responsible for brand positioning, digital presence, social media, content, campaigns, and marketing operations to support business development and talent acquisition goals in the aerospace, defense, and advanced manufacturing sectors. It is a hands-on strategic leadership position requiring both strategic planning and execution.

Requirements

• Must work effectively under pressure, meeting multiple concurrent deadlines with high-quality output.
• Must be present and punctual; reliable attendance is a condition of employment and an essential function of this role.
• Applicants must be a US Citizen or of Legal Permanent Resident Status.
• Bachelor's degree in Marketing, Communications, Business, or a related field required.
• Minimum requirement for all positions: high school diploma or GED.
• 10+ years of progressive marketing experience, including at least 3 years in a senior leadership role with direct report management.
• Demonstrated success building or transforming marketing functions in a B2B, industrial, government contracting, or technical manufacturing environment.
• Proven track record of leading website redesigns and managing digital marketing programs at scale.
• Experience developing and managing social media programs with measurable audience growth and engagement outcomes.
• Expert command of digital marketing channels: SEO/SEM, social media, email, content marketing, and paid digital.
• Strong analytical capability; proficiency with Google Analytics, SEMrush, HubSpot, or comparable platforms.
• Exceptional written and verbal communication skills in English; ability to translate highly technical content for diverse audiences.
• Strategic thinker with the ability to balance long-horizon planning with near-term execution demands.
• Demonstrated ability to lead and develop teams in a fast-paced, growth-stage environment.
• Strong cross-functional collaborator; comfortable partnering with BD, HR, Operations, and executive leadership.
• Budget management experience and financial acumen sufficient to justify marketing investments and demonstrate ROI.

Nice To Haves

• MBA or Master's degree in a relevant discipline preferred.
• Background in aerospace, defense, advanced manufacturing, or government contracting highly preferred.

Responsibilities

• Own Janicki's brand identity, voice, and visual standards across all external-facing channels.
• Develop and execute an integrated marketing strategy aligned to the company's future growth goals.
• Conduct market and competitor analysis in aerospace, defense, and advanced manufacturing to identify whitespace opportunities.
• Collaborate with Business Development and executive leadership to align marketing strategy with BD priorities and contract pursuit efforts.
• Lead a comprehensive redesign and ongoing governance of the Janicki Industries website, including architecture, content, SEO, and UX.
• Establish a rigorous editorial and publishing cadence for the website.
• Own SEO/SEM strategy and performance; oversee paid digital campaigns.
• Implement analytics infrastructure to track traffic, lead quality, and content performance.
• Build and manage a structured, consistent social media content calendar across relevant platforms.
• Develop a content strategy that showcases Janicki's capabilities, culture, innovation, and employee stories.
• Oversee production of high-quality content assets (video, photography, case studies, thought leadership, project spotlights).
• Establish posting frequency standards and accountability systems for social media.
• Plan and execute multi-channel campaigns across digital, social, email, trade shows, and industry publications.
• Partner with BD and technical teams to create compelling proposal support materials, capability briefs, and client-facing collateral.
• Manage trade show strategy, presence, and ROI tracking.
• Oversee the company newsletter and internal communications infrastructure.
• Partner with HR and Operations to support employee engagement, recognition, and major company milestones.
• Serve as a communications partner to leadership for major announcements.
• Recruit, develop, and lead a high-performing marketing team; manage internal staff and external agency/vendor relationships.
• Build and manage the marketing budget with a focus on ROI and cost-effectiveness.
• Establish KPIs, dashboards, and reporting rhythms to measure and communicate marketing performance.
• Stay current on emerging marketing technologies, AI-assisted tools, and industry trends; bring relevant innovations to the function.

Benefits

• Medical, dental, and vision insurance with employer contribution
• Disability insurance as well as Life/AD&D insurance
• HSA (Health Savings Account) with employer contribution and FSA (Flexible Savings Account)
• 401k with employer matching
• Paid time off and paid holidays (including two floating holidays)
• Education reimbursement program
• Several shift options
• Premium pay for off-shifts
• Discretionary bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree