SENIOR DIRECTOR OF INTERNATIONAL MARKETING

Arizona Department of Administration • Phoenix, AZ

1d • $105,000 - $115,000 • Hybrid

About The Position

The Senior Director of International Marketing serves as Visit Arizona's lead strategist for driving inbound tourism across 7 global markets, overseeing an integrated portfolio of international marketing, travel trade, public relations, and social media. This position will report to the Agency Director and work in close collaboration with the Chief Marketing Officer and Director of Social Media. The Senior Director is responsible for directing a team that includes the Director of Travel Trade and Director of Media Relations to build Arizona's brand presence and competitive position on the world stage. This position may be available for remote work within Arizona (2 days per week in the office/hoteling). The State of Arizona strives for a work culture that affords employees flexibility, autonomy, and trust. Across our many agencies, boards, and commissions, many State employees participate in the State’s Remote Work Program and are able to work remotely in their homes, in offices, and in hoteling spaces. All work, including remote work, should be performed within Arizona unless an exception is properly authorized in advance.

Requirements

• Bachelors Degree in business, marketing, communications or a related area
• 5 years increasingly responsible experience in destination marketing or program management
• Computer literacy to include Microsoft office and Google workstation.
• Time management, including meeting aggressive deadlines and prioritizing multiple projects;
• Relationship building and networking with diverse stakeholder groups;
• Highly developed oral and written communications skills;
• Proficiency in interpreting marketing analytics (e.g., SEO, CRM, campaign performance) to make data-driven decisions.
• Work well with peers, subordinates and executive leadership;
• Exercise independent judgment;
• Manage relationships with executive leadership, external agencies, and ownership groups.

Responsibilities

• Oversee comprehensive destination marketing strategies for 7 international markets (Canada, Mexico, UK, France, Germany, Australia & Taiwan) in alignment with the Chief Marketing Officer’s strategic vision for the entire agency’s marketing portfolio; work with the Research Department to conduct ongoing research and competitive analysis to identify international growth opportunities and optimize investment; and establish market-specific KPIs and serve as the organization's primary authority.
• Oversee the Travel Trade team and guide them to build product and steward strategic relationships with international tour operators, travel agents, wholesalers, OTAs, and airline partners, overseeing FAMs, trade shows (IPW, ITB), and roadshows to maximize Arizona's presence in global distribution channels. Work includes partnering with in-market representation firms to develop missions, trade toolkits, co-op programs, and B2B marketing materials
• Oversee the Media Relations team and guide them to drive international PR strategies across key international markets, including earned media campaigns, press trip programs, and guiding in-market agencies to deliver measurable results; work includes partnering with in-market representation firms to cultivate relationships with international journalists, editors, digital influencers, and content creators to generate high-quality earned media coverage of Arizona.
• Drive international PR strategies across key international markets, including earned media campaigns, press trip programs, and guiding in-market agencies to deliver measurable results. Work includes partnering with in-market representation firms to cultivate relationships with international journalists, editors, digital influencers, and content creators to generate high-quality earned media coverage of Arizona.
• Lead, mentor, and develop a high-performing team while managing the international marketing budget and ensuring strategic allocation of resources across markets and disciplines.
• Manage contracts with in-market firms, PR agencies, and vendors, and represent Visit Arizona at industry conferences, government meetings, and with key Arizona tourism stakeholders.

Benefits

• Sick leave
• Vacation with 10 paid holidays per year
• Paid Parental Leave-Up to 12 weeks per year paid leave for newborn or newly-placed foster/adopted child (pilot program)
• Health and dental insurance
• Retirement plan
• Life insurance and long-term disability insurance
• Optional employee benefits include short-term disability insurance, deferred compensation plans, and supplemental life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Director