Senior Director of Growth Marketing

Screencastify•Chicago, IL

1d•Hybrid

About The Position

Castify (Creators of Screencastify) is a leading technology company dedicated to improving communication and learning outcomes with video. We have established ourselves as a leader in the K-12 education sector in the United States and we are critical in helping scale a teacher and improve student outcomes. We are also actively expanding into new and exciting markets outside of K-12 including bringing our tested solution into post-secondary education along with companies and organizations. Castify is used by over 15M people today and is seeking a high-impact Sr. Director of Growth Marketing to join our Squad! What started as the simplest and most reliable screen recorder in the world, with millions of users, is now a multi-product, AI-first platform. Our near future is full of ambitious new goals, features, and products that will enable us to further improve how we provide service to our users and accelerate growth. We’re looking for a motivated, hands-on marketing leader with SaaS experience who can own strategy and execution across demand generation and product marketing to drive measurable revenue growth. As the Senior Director of Growth Marketing, you’ll report directly to the President, GTM, and be a key driver of our marketing strategy.

Requirements

Proven experience as a successful Marketing Director in a SaaS environment driving growth.
Demonstrate exceptional leadership and coaching skills with a track record of improving outcomes at each phase of the customer journey.
Bring an entrepreneurial mindset with the ability to contribute to the development of marketing strategies and adapt to market changes.
Have excellent communication, negotiation, and interpersonal skills.
Are a self-driven problem solver with a results-oriented approach.
Have experience with marketing a product in the Chrome Web Store.

Responsibilities

Understand and own the full marketing lifecycle.
Develop and execute marketing strategies to drive revenue growth while collaborating closely with the Sales team.
Align Marketing initiatives to closed revenue.
Leverage B2C demand to drive B2B sales.
Create a consistent outbound sales and marketing motion.
Define and own a comprehensive communication framework across the customer and product journey, leveraging email, notifications, in-product prompts, and other channels to drive engagement and retention.
Serve as the go-to product expert, creating sales enablement materials, customer-facing content, and internal training programs to support customer success and sales teams.
Conduct user interviews, analyze customer needs, and gather market insights to inform messaging, positioning, and go-to-market strategies.
Represent Screencastify at conferences, industry events, and customer meetings, advocating for the brand and gathering insights to improve market positioning.
Lead and inspire a small marketing team, providing guidance, strategy, mentorship, and constructive feedback.
Implement coaching strategies to enhance the performance of the marketing team, fostering a collaborative and high-performance culture that drives increased sales, top of funnel traffic, and conversions.
Work closely with the executive team to develop and execute strategic marketing plans aligned with the company's overall objectives.
Drive initiatives to reach new accounts and expand the company's market share within the K-12 education sector while launching new campaigns to expand into new markets such as post-secondary education and corporate.
Align our messaging and value proposition with market needs.
Establish and monitor key performance indicators (KPIs).
Provide regular, detailed reports on individual and team performance, identifying areas for improvement and success.
Collaborate with product development, sales, and customer success teams to ensure alignment with company-wide initiatives.
Act as a liaison between the marketing team and other departments to foster a cohesive and collaborative work environment.