Senior Director of Customer Marketing

Varonis

6d • Hybrid

About The Position

Varonis is seeking a Senior Director of Customer Marketing to lead programs that leverage customers as a growth engine. This role reports to the CMO and manages a team responsible for regional customer events, advocacy and reference programs, and executive experiences (EBC, CISO Summit, CAB). The position requires significant customer-facing interaction, relationship building, and adaptability in high-stakes situations.

Requirements

• 6+ years in customer marketing, advocacy, or events at B2B SaaS companies.
• At least 3 years of experience leading teams.
• Track record at high-growth enterprise B2B SaaS companies, preferably in security, infrastructure, or a technical buyer category.
• Experience understanding enterprise customer behavior, sourcing references, and CISO advocacy.
• Direct experience running both scaled customer programs (e.g., customer conference) and high-touch executive programs (e.g., EBC, CAB, executive dinners).
• Comfortable managing large conferences and intimate executive dinners.
• Ability to run programs with defined targets, forecasts, and dashboards.
• Ability to build trust across the Go-To-Market (GTM) team.
• Cybersecurity or data security domain experience is a plus, but not required.

Nice To Haves

• Cybersecurity or data security domain experience

Responsibilities

• Own the strategy, calendar, and execution of Varonis regional customer events to drive expansion, retention, and advocacy.
• Design event formats that provide value to customers, including peer content, hands-on workshops, and access to product builders.
• Leverage events to generate content, social media, and PR for a wider audience.
• Manage the reference program end-to-end, ensuring sales has appropriate customer contacts for specific use cases and that the program provides value to customers.
• Develop customer wins into case studies, videos, and quotes for PMM, sales, and demand generation.
• Oversee the Executive Briefing Center (EBC) program, including host selection, purpose, and deal acceleration measurement.
• Lead the CISO Summit to provide high-value insights to CISOs.
• Manage the Customer Advisory Board (CAB) as a working group to shape the product roadmap.
• Lead the team responsible for customer programs and executive experiences, focusing on team development and empowerment.
• Collaborate closely with sales, customer success, product marketing, and PR to align customer interactions with account plans and product narratives.
• Integrate AI into team operations for tasks such as reference matching, event follow-up, case study production, and advocate identification.

Benefits

• Nasdaq-listed data security leader (VRNS)
• Passionate customer base that already advocates for the company
• Scope includes regional events, customer conference, advocacy, references, case studies, and the entire executive experience portfolio (EBC, CISO Summit, CAB)
• Direct visibility to the CMO, CEO, and executive team
• Serious investment behind AI, including Varonis Atlas, our AI security platform

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed