Senior Director of Community New Game

Scopely•US - United States, CA

11d•$180,000 - $200,000•Remote

About The Position

Scopely is looking for a Senior Director of Community to join a new AAA unannounced and groundbreaking title with a popular IP in the United States or Canada on a remote basis! At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. As Senior Director of Community, you’ll be focused on leading the community for an exciting, in-development, cross-platform, new F2P Open-World Adventure title with World-Class IP. This means being involved early in the game’s development. This role requires someone who can bring together the art and science of the modern-day mobile and PC games community, with the ability to support a mobile-first title. A focus on orchestrating the growth, engagement and retention of the community through content, activations and community-driven features to deliver a world-class gaming experience for our players.

Requirements

10+ years of experience in community management, social media management, & influencer management in the gaming industry.
Strong analytical skills, proficiency in analysing and interpreting community engagement metrics, and the ability to use data to drive decision-making.
Deep understanding of gaming platforms, streaming services, and social media channels relevant to content creators.
Deep understanding of the free-to-play landscape, player behaviour, and understanding of current gaming trends.
Experience managing game communities & influencers.
Experience developing programs that effectively engage different community segments throughout the product lifecycle.
Experience working on games that utilise licensed IP
Track record of developing engaging content and media that augments your community strategy.
Team player - able to effectively engage stakeholders, agencies, partners & community members – able to hear, process, and respond to feedback to produce creative solutions to meet their needs.
Ability to work cross-functionally with Marketing, LiveOps, Production, and Engineering.

Responsibilities

Play a key role in developing a Community strategy and plan for Community Management, Social Media, and Influencers on an exciting, in-development IP-based new title.
Responsible for building out a team to support the game in each of these areas.
Set strategy, develop tactics, and guide the Community team.
Play a pivotal role in shaping our game's online presence and fostering meaningful connections with our players. Your passion for gaming and in-depth knowledge of the digital content landscape will drive growth, visibility, and engagement with our brand.
Develop and execute a global community, social, and influencer strategy that aligns with our game’s brand identity and broader marketing goals to drive engagement, retention and advocacy among players.
Establish communication channels and platforms to facilitate ongoing interaction between players, developers, and content creators.
Act as the primary spokesperson for the community, collaborate with cross-functional teams, integrate community feedback into game development processes, and ensure a player-centric approach.
Foster positive interactions and relationships within the community by promoting inclusivity, respect, and collaboration.
Plan and execute community events and promotions to encourage participation and excitement within the community.
Generate original ideas and concepts for content that showcase gameplay, highlight community events, and spotlight player achievements and stories.
Engage with our community across various platforms, including responding to comments, participating in discussions, and amplifying user-generated content.
Utilise analytics tools to track community engagement metrics, sentiment, and social media performance, deriving insights to inform strategies.
Partner with the IP holder to manage and grow the community in a truly authentic way to respect and protect the brand.